How Social Media is Pulling the Wool Over Dentists’ Eyes (Part 3)
Published on Nov 23, 2015Colin tells dentists the challenges and reasoning behind Google’s decision to split up social media application Google+ in Patient Attraction Podcast 616.  Read More
Why Dentists Should Focus on 21st Century Word-of-Mouth Advertising
Published on Oct 19, 2015New data shows that online reviews matter as much as personal recommendations to dental patients. Colin tells you why in Patient Attraction Podcast 581.  Read More
Use or Lose Your Dental Google My Business Page
Google My Business is a valuable tool for dentist to attract patients online. Colin tells you why Google may take it away in Patient Attraction Podcast 530.For more information on attracting the patients YOU want, go to Us: 888.741.1413  Read More
Google+ Primer for Dentists
The Biggest Social Media Marketing Event in Dental HistorySeriously, this is no exaggeration! I am so pumped up about this, it's simply incredible. What began as an innocent question, posed to a FB dental marketing group, has morphed into a star-studded line-up of Google+ expertise, the likes of...  Read More
Dental Marketing News: New Google Updates
Things are busy at Google. Last week the people behind the mostpopular search engine announced updates to their algorithm, as well as atotal redesign for their social media site, Google+. Here is a verybrief breakdown of the news and what it means for dentists.Google Algorithm UpdatesGoogle...  Read More
Solutionreach appointments, now with Google Now support
With smartphones out numbering feature phones, patients are expecting better integration into the technologies they use most in their lives! Today we continue our pioneering efforts in patient engagement technologies by announcing the ability for patients to receive appointment reminders in Google...  Read More
Branding Strategies for Dentists: Why It’s More Than Just Advertising
As marketing guru John Jantsch says,branding is the art of being knowable, likeable and trustable. To be knowable, a dental practice has to be both visible and noteworthy; people have to know the practice exists, and as if that weren’t enough of a challenge, they also have to remember the...  Read More
Example Copy:  Individual Procedure Page (Routine Teeth Cleaning)
Here is some Example Copy for a procedures page. It should also include a link to related web page. . I would suggest adding a before and after gallery page (or attach it) a procedure walk through page, and a price promotion page for this procedure.Routine Teeth CleaningA hygienist or dental...  Read More
Google Plus Is A Must For Dental Practice Success
It's no surprise Google owns the search game. We've known this for many years now. Unfortunately, Google changes the game too often for me to count on all my fingers and toes. This makes it a daunting task for you as a practicing dentist to keep up with. Unless you have a marketing person on staff...  Read More

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