BlogPosts

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#93: How to Promote Dental Implants
How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.#93: How To Promote Dental ImplantsDownload: iTunes: Stitcher: Podcast Highlights:    Where to start ...  Read More
Social Media: An Occasional HR Nightmare
Social Media provides practices with a cost-free method of distributing information. Practices use Facebook, Twitter, LinkedIn, and Google Plus to highlight their expertise and to develop clear brand personalities. In recent years, the importance of maintaining a positive online reputation has...  Read More
Correctly Respond to a Cyber Attack
As technological advancements increase daily, our dependence on technology continues to positively correlate with this trend. Practices implement technology to streamline administrative tasks, gather patient data, organize and store patient health records, manage finances, and other tasks to...  Read More
What is Your Biggest Challenge in Managing Your Staff?
What is your biggest challenge in managing your staff?  Leave you comment below and I'll address it.Your practice is only as good as your staff.If that scares you, let's start a conversation.   Read More
Why Isn’t Managing Your Staff Getting Any Easier?
If you’re like every dentist I’ve ever consulted with, you’re managing the performance of your staff using random and erratic acts that are the result of trying to solve problems after they occur.In working with dentists and creating a GOOD Job Description, I discovered that a typical GOOD Job...  Read More
962 Mentoring Hygienists with Katrina Sanders, RDH, BSDH, M.Ed, RF : Dentistry Uncensored with Howard Farran
Katrina M Sanders is a graduate and recipient of countless awards from the University of Minnesota’s School of Dentistry Division of Dental Hygiene.  She is proud to currently serve on the alumni society for one of the most prestigious dental schools in the country. Upon moving to Phoenix, Arizona,...  Read More
Cyber Security: The Unknown Risk
Stuart J. Oberman, Esq. of Oberman Law Firm discusses Cyber Security, "the unknown risk." Learn how to protect yourself from damaging data breaches that could jeopardize patient information.Cyber Security - The Unknown Risk  Read More
Do you like calling customer support? I don’t. Such calls, however, are a necessary part of life. As such, they require strategies. My recent experiences with customer support illustrate some lessons I’ve learned with some experience. It all boils down to pathetic but so true “never give...  Read More
958 Systemizing Your Clinical Practice with Dr. John Hagiliassis : Dentistry Uncensored with Howard Farran
Dr John founded Freedom Dental, a South Melbourne-based dental clinic in 2011, which quickly listed on BRW’S Fast 100 businesses in Australia for the years 2011 and 2012.With a true passion and commitment to customer service and cosmetic dentistry, Dr John and his team of over 50 staff treat...  Read More
Categories: practice management
957 Reputation Management with Matt Prados, Founder of Review Wave : Dentistry Uncensored with Howard Farran
Matt Prados is the founder of Review Wave, an online reputation management software that integrates with Dentrix, Eaglesoft, Open Dental, Planet DDS, PracticeWorks, Curve Dental, and more to fully automate all aspects of online reputation for dentists.VIDEO - DUwHF #957 - Matt PradosAUDIO - DUwHF...  Read More
956 DSO vs Group vs Solo with Dr. Alex A. Giannini : Dentistry Uncensored with Howard Farran
Dr. Giannini was the founder of Comfortable Care Dental Group’s initial office in 1989 in Sarasota, Florida. The group aggressively grew and then with an investment from Heartland Dental Care in 2002 the growth was exponential. In late 2003, he sold the group to Heartland Dental Care and became a...  Read More
#90: Making a Good First Impression
In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?#90: Making a Good First ImpressionPodcast Highlights ...  Read More
#89: Interview with Jason Siruchek, Dental Elevated
We interview Jason Siruchek of Dental Elevated to discuss technology, teamwork, and direction.#89: Interview with Jason Siruchek, Dental ElevatedPodcast Highlights A new way for dental offices and staff to get what they need in an efficient manner! What is dental elevated? ...  Read More
953 Production and Collections with Jeff Palmer & Thomas Bursich, DDS of Case Acceptance Academy : Dentistry Uncensored with Howard Farran
One of the nation’s preeminent experts in the field of dental treatment plan acceptance, Jeff Palmer Founder of Case Acceptance Academy, understands the subject from all angles. His revolutionary methodologies for improving case acceptance aren’t based on mere theories, but years of hard-won...  Read More
Categories: practice management
Protect Yourself From Phishing Scams
Within the past few years, phishing emails have become increasingly difficult to detect. However, recognizing similar characteristics in phishing scams helps avoid becoming the victim. If you answer 'yes' to any of the questions below, you may be looking at a potential phishing scam.1. Does the...  Read More
951 The Dental Jungle with Bill Williams, DMD, MAGD : Dentistry Uncensored with Howard Farran
Dr. Bill Williams is a Master of the Academy of General Dentistry and a fellow, master or board eligible for a ton of other dental academies. He currently divides his time equally between working on patients, coaching dentists and being a husband, dad and grandad.Bill is a native Atlantan, having...  Read More
947 Elevate & Realize Your Value with Deana Zost, FAADOM : Dentistry Uncensored with Howard Farran
Deana is a Regional Territory Manager for RevenueWell with over 26 years in dentistry (She was a HORRIBLE dental assistant for a year, but really great in the front office for 25 years!) She is a Fellow & Lifetime Member in the American Academy of Dental Office Management & a founding member of the...  Read More
Categories: practice management
Types of Phishing Scams
Phishing scams typically fall into one of these 5 categories:1. Deceptive PhishingDeceptive phishing occurs when scammers impersonate credible companies in order to steal personal information and login credentials. These emails typically create a sense of urgency for victims to rectify a problem...  Read More
Arbitration Agreements - The Employer's Weapon
Stuart J. Oberman, Esq. of Oberman Law Firm discusses Arbitration Agreements, or as he calls it, the “Employer Weapon.” If you own a dental practice and don't have arbitration agreements to protect yourself, reconsider. The absence of these important agreements could be...  Read More
#86: Radical Convenience, Chat, and Conversions
Speaking to website visitors, converting them into patients, and more! In this episode of Dental Marketing Mastery, Mark interviews Scott Hansen of about radical convenience, removing sales friction, and more.#86: Radical Convenience, Chat, and ConversionsPodcast Highlights: Practice...  Read More
937 OSHA & HIPPA Made Easy with Jill Obrochta, RDH, BS : Dentistry Uncensored with Howard Farran
Listen on iTunesWatch Video hereVIDEO - DUwHF #937 - Jill ObrachtaStream Audio hereAUDIO - DUwHF #937 - Jill ObrachtaJill is a 20-year (+) veteran of the clinical dental hygiene arena, who now owns and operates a web-education company dedicated to successful OSHA & HIPAA Compliance for Healthcare...  Read More
Categories: practice management
936 The Lifestyle You Want to Live with Dr. Christina Blatchford : Dentistry Uncensored with Howard Farran
Watch Video hereVIDEO - DUwHF #936 - Christina BlatchfordStream Audio hereAUDIO - DUwHF #936 - Christina BlatchfordChristina is a mother and wife first.  A dentist second. She loves dentistry but understands the value of quality time spent with her family and friends.  She enjoys the aesthetics of...  Read More
Warren Buffet on Hiring Millennials
You’re Going to Hire a Millennial? Are you NUTS?I do a lot of one-on-one consulting with dentists andevery single onehas at least one horror story of hiring a millennial. It’s not an exaggeration when I say,some have given up on the entire generation.Here’s the bad news on that...  Read More
930 Dental Practice Solutions with Mark Eric Bailey & Dr. James R. Chaffin : Dentistry Uncensored with Howard Farran
Watch Video hereVIDEO - DUwHF #930 - Mark & JamesStream Audio hereAUDIO - DUwHF #930 - Mark & JamesMark Eric Bailey is a graduate of Dickinson College in Carlisle, PA. He has been actively engaged in real estate brokerage / development / investment as well as the creation of several businesses over...  Read More
Categories: practice management
Is Your Practice Prepared for 2018?
As we move in to 2018, now is the critical time to start planning for the year. Some of the most overlooked basics for a successful practice owner are estate planning and risk management.Statistically, a practice will lose 25% to 35% per month if the owner of the practice passes away. Without...  Read More
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