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Does Your Inside Reality Match Your Outside Perception
I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), but it also...  Read More
Maximize Your External Marketing Investment
As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit.In dentistry our clients are called patients, frequency is a function of hygiene, and...  Read More

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