What If I Don't Have Time To Work On Social Media For My Business?
It isn't necessary to spend any time away from work or family to get new patients utilizing the social media strategy. The Un-Advertising technique has an innovative solution for busy dentists, or dentists who simply do not have extra time for online promotion of their practice. Learn how it is...  Read More
Internet Marketing Definitions You Need to Know
A Brief Introduction to SEO for Healthcare Professionals; Terms & Definitions You Need to KnowIf you're a doctor or other medical professional, and need a quick tutorial on what means, and the role it plays in your business, you're in luck! For thenext few minutes, we're going to go over SEO...  Read More
What Are You Doing About Mobile In Your Practice
Your Mobile StrategyNeil SandersonIf you are reading this you are more than likely a dentist so you almost certainly haven’t heard the rumours about what Google is doing for mobile search, which is why you should read this regarding yourmobile strategy.We understand that later thismonth...  Read More
Why Your Website Needs A Landing Page
Your Landing PageNeil SandersonMost people think of a website as an entity in its self, this is not the case. Ais a series of pages of which you need to think about landing pages.What is a landing page? Well the description is in the name really, it’s where people land when they first come to...  Read More
How To Get Free Website Traffic
Website Traffic, How Facebook Can Increase Yours Completely Free Of ChargeNeil SandersonWe all know that saying thank you is a great courtesy and makes the person who is receiving, feel much better don’t we. Well here’s a tip to makethose twolittle words “Thank You” increase...  Read More
I'm Not THAT Michael Dunn...The Importance of Reputation Marketing
In the last article for my website, guest contributor Shane Walsh wrote about theas a tool for modern dental practice marketing. In this article, I'd like to share a few words about the importance of Reputation in the marketing mix. And its importance is likely double for those in dental, medical,...  Read More
The True Value of PPC Marketing
I have worked in a number of dental offices since 1995. My "neck of the woods" here in Indiana is unique. Your particular demographic is also unique. I can guarantee that my northern Indiana market exhibits far different demands than your local market. Each and every demographic sample is "stamped"...  Read More
Scoring Beyond the Bullseye with PPC Marketing
Searchers within your local market are looking for your dental services. Attracting and targeting them requires a multifaceted effort with good tools and reasonable skill. Ultimately, you need a good bow, straight arrow, trained technique, smooth release, light wind, and still target within the...  Read More
What Actually Goes Into A Good SEO Campaign?
There are tons of articles all across the internet about internet marketing and the different things that dentists can do online to help their practice. Most of these articles talk vaguely about Search Engine Optimization (SEO), but they don’t really go into specifics. Crawford and...  Read More
How To Choose The Right Dental Internet Marketing Agency
When it comes to running a dental practice, we already have enough to worry about from tending to our patients to working with our employees. The question is, how do we find a way to juggle both what’s going on inside the office and what needs to be done to market the practice? The answer...  Read More
How To Reel In New Patients With Your Dental Office's Blog
Have you ever read a great article online or in a magazine and thought, "I wish all my patients would read this article!" Social media has positioned you to have all your patients actually read these kinds of articles. Social media is the place where you become a trusted adviser by distributing...  Read More
Evidence Facebook Ads Might NOT Be All They're Cracked Up to Be...
When FB let the cat out of the bag that businesses would need to start paying for advertisements if they wanted to show up in more organic feeds, people were in shock. I'm not sure why. FB is a business with shareholders now, and therefore they have to show profits.Yet I must admit I kept thinking...  Read More
How to Use Utilitarian Marketing to Engage Your Patients On Social Media
Social Media Marketing has been a game changer for all businesses, and dental offices are no exception. The most progressive form of social media marketing is utilitarian-style marketing.Definition of Utilitarian: Designed to be useful or practical rather than attractive. Synonyms = functional,...  Read More
The Consequences Of Not Marketing
What Can Happen When You Do No MarketingNeil SandersonOh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.The customer called me early January to say...  Read More
Growth Hacking Your Dental Practice... The Evolution of Dental Marketing
One of the most searched terms on Google in 2013 was “what is growth hacking” and in 2014 that trend is continuing to gain strength. The best way to understand what growth hacking is… what growth hackers do and why you want to know is to first understand what is meant by the term...  Read More

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