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S6 E02 - Exploring dental office team transformations with Theresa Smith of Optimize Dental
Please follow the podcast on your preferred podcast platform, link options below. Co-Travel Podcast Intro   Read More
S6 E01 - Finding your voice through sharing your truth and marketing, with Kevin Wong of EvolveOne Digital
Please follow the podcast on your preferred podcast platform, link options below.     Co-Travel Podcast Intro   Read More
How the Best Dental Marketing Agency Uses Patient Testimonials and Case Studies to Drive Growth
Partnering with the  means understanding that trust, not just visibility, is what converts website visitors into scheduled patients. In dental marketing, patient testimonials and case studies are among the most effective tools for building credibility, showcasing real results, and helping...  Read More
Get Patients To Say YES To High-Dollar Cases
If you want high-dollar procedures done more often in your practice, this is the episode for you. Kiera specifies what needs to be in place, including skillset, morale, and language. This kind of case acceptance goes beyond the everyday appointments, and Kiera explains the difference. Episode...  Read More
What Is Your Social Media Strategy for 2026?
Over the past year, one of the biggest lessons we’ve learned at Clear Lakes Dental is that social media isn’t just a “nice-to-have.” It’s a key part of building your brand, attracting patients, and recruiting the right team members. Why Social Media Matters The biggest difference for our clinics...  Read More
Why January is the Most Important Marketing Month for Dental Practices
Every January, the same thing happens. Patients who ghosted you in November and December suddenly remember they have teeth. As New Year’s resolutions around health motivate people to take better care of themselves, taking care of those pearly whites matters. But here's what most practices miss:...  Read More
Categories: Marketing
How the Best Dental Marketing Agency Helps Dentists Get More Google Reviews
Partnering with the  means understanding that online reviews are one of the most powerful drivers of patient trust, local SEO performance, and appointment conversions. Google reviews, in particular, play a critical role in how dental practices rank in local search results and how prospective...  Read More
How To Increase High-Dollar Case Acceptance
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" tabindex="-1" dir="auto" data-turn-id="c81b8c4f-230d-4086-81d7-4c64f692bfad" data-testid="conversation-turn-104" data-scroll-anchor="true" data-turn="assistant"> Case acceptance is one of the most...  Read More
4 Proven Ways to Drive More Patients: Which Marketing Channel Has 500%+ ROI? [Data]
My Dental Marketing Guy Agency recently commissioned research for the infographic below. It revealed the reasons why it is getting more difficult to find and keep new patients:                                         10% of Americans move every year.                                      ...  Read More
Categories: Marketing
Google Ads vs. SEO: Choosing the Right Strategy for Your Dental Practice's Growth
The evaluation process for Google Ads and SEO strategies in dental marketing will help determine which method will produce better practice growth throughout 2026. The competitive dental marketing environment requires new patient acquisition as the essential factor which supports long-term practice...  Read More
Categories: Marketing
How GEO Improves Dental Local Visibility in AI Search Results (2026)
When patients look for a dentist today, it’s becoming increasingly common for them to type or ask a question into a search engine or AI tool, then read a short AI summary or listen to a voice response that suggests one or two practices. In many cases, that first answer shapes their direction...  Read More
Categories: Marketing
Why Website Traffic Doesn't Equal Leads and What Actually Drives Conversions
Many dental and medical practices invest heavily in SEO and PPC, see website traffic increase, and still experience fewer leads, form submissions, or phone calls than expected. When this happens, the instinct is often to question marketing performance. In many cases, the marketing is doing exactly...  Read More
How the Best Dental Marketing Agency Helps Dentists “Squeeze the Juice” From Their Marketing
Working with the  means learning how to maximize the value of every marketing asset you already have. In dental marketing, this concept is often referred to as “squeezing the juice” fully leveraging content so it works across multiple platforms instead of living in just one place. At Identity...  Read More
The Power of Team, Tech, and Time in This Pediatric Practice | Dr. Jackie Wingate | 588
What’s the secret ingredient to happier patients, empowered teams, and tech that works for you in pediatric dentistry? In this episode, Dr. Jackie Wingate lifts the curtain on her transformative journey from rushed, high-volume dentistry to a deeply personal, low-volume approach that puts children...  Read More
Top Common Technical Mistakes That Hurt Dental Website Rankings (and How to Fix Them)
If you’re a dentist, you already know that your patients don’t just find you by walking down the street anymore—they’re searching online. But here’s the tricky part: just having a  isn’t enough. Many dental practices overlook key technical aspects that can make or break their online visibility....  Read More
Building Trust and Long-Term Patient Relationships in Community-Based Dental Practices
Simply being skilled in the clinic is just not enough to keep a dental practice up and running in the long term anymore at that competitive level of dental care these days. Patients have a great deal of options nowadays especially in the city and its surroundings, and their choices can be heavily...  Read More
Categories: Marketing
Reflecting on a Year of Ground Marketing: Systems for Consistent Patient Growth | GMS
Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good? This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics—it’s about...  Read More
Categories: Marketing
How Vision, Grit, and Values Guide Every Top Dental Startup | Dr. Conor Perrin | 587
Launching your own dental practice in a competitive market takes more than just clinical skill: it demands vision, grit, and a willingness to challenge convention. In this episode, Dr. Conor Perrin shares his candid journey from being a young dentist without connections, facing skepticism in the...  Read More
How Proper Patient Support Enhances Dental Treatment and Recovery In the field of dentistry, patient comfort and support are often overlooked during treatment and recovery. However, providing the right level of support can make a significant difference in a patient’s overall experience and...  Read More
How the Best Dental Marketing Agency Helps Dentists Choose the Right SEO Partner
Finding the is one of the most important decisions a dental practice can make. In today’s highly competitive digital landscape, SEO is no longer optional, it directly determines how easily new patients can find, trust, and choose your practice. The right dental SEO partner doesn’t just increase...  Read More
3 Must-Have Ground Marketing Strategies for Practices in 2026 | GMS
Are you ready for seismic shifts in your 2026 new patient acquisition? In this episode, Michael breaks down the three crucial levers of ground marketing that will shape successful practices in 2026. These strategies go far beyond generic tips. Learn how to tap directly into the places where trust...  Read More
Categories: Marketing
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