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Dentists: How You Can Ask & Get More Patient Reviews
The chances are good that many of the new patients who book an appointment with you have read online reviews of your practice before they called you. In fact, about.It’s worth noting that consumers tend toas much as they would a personal recommendation from a friend. In other words,...  Read More
The Importance of Speed in Marketing
Successful marketing has to be done just right by balancing everything together at the right pace and speed.Watch this video to find out why speed is so important in marketing, and how to use this concept for turning internet traffic into actual new patients.Find more information here:Helmut...  Read More
Why Would A Dental Practice Want A Mobile App
Why Would Your Patients Want Your Mobile App?When the developers of the dental mobile app first approached me this was the first thing I said to them. Let’s face it why on earth would anyone want to to got the trouble of downloading your mobile app?First let me explain what a mobile app is....  Read More
Why Your Website Needs A Landing Page
Your Landing PageNeil SandersonMost people think of a website as an entity in its self, this is not the case. Ais a series of pages of which you need to think about landing pages.What is a landing page? Well the description is in the name really, it’s where people land when they first come to...  Read More
Your Landing Page Is The Most Important Page On Your Website
Your Landing Page, The Most Important Page On Your Website!Neil SandersonMost people think about a website as one big element but in fact as far as Google or any other search engine is concerned it is in fact a series of pages that the search engine indexes and when someone comes to your site they...  Read More
How To Use Facebook For Researchd
Start Using Facebook For ResearchNeil SandersonIt wasn’t so long ago whenever you took to the high street or went to the supermarket that there was a nice lady or gentleman with a clip board who would ask you if you had a few minutes spare to answer a few questions was it?It seemed that they...  Read More
How To Promote Private Dental Treatment In Your Practice
To Promote Private Dental Treatment You Have To Tell People What You Do!Neil SandersonJust how do you promote private dental treatment? Your private dental treatment may just be one of the best kept secrets in your practice! I don’t think I have been to a dental practice yet where the private...  Read More
How To Grow Your NHS Dental Practice (part II)
How To Grow Your NHS Dental Practice (part II) Neil SandersonI wrote part one of How To Grow Your NHS Dental Practice a few weeks ago, the reason that there has been a little delay is that I have been putting into place a new product to help solve this problem.So let's have a look at the...  Read More
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient RetentionMuch of what you’ve been told and believe about social media marketing is wrong. They are myths. I crushed them originally a few weeks ago on a webinar for the and I’ll do the same in...  Read More
Forget About Getting Likes On Facebook, Here's What To Do Instead w/Infographic
It’s likely that you’ve been told by one or more Dentist marketing experts (DME’s) and/or practice management companies (PMC’s) that the key to success on Facebook is to get as many likes as possible. After thinking about it you say to yourself… “Well, that...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on the...  Read More
Facebook Advertising For Your Practice
Facebook Advertising For Your PracticeNeil SandersonI’m sure when you think of Facebook Advertising you probably think ofhaving to post all the time and interact with your friends or thepeople who have liked your Facebook page, which by and large it is, butthere is another way to manage...  Read More
The Consequences Of Not Marketing
What Can Happen When You Do No MarketingNeil SandersonOh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.The customer called me early January to say...  Read More
The Best Way To Market Your Practice
What is the best marketingNeil SandersonI’m often asked what is the best marketing I can buy or do. Let’s face it there are now dozens of ways to market you and your practice.Not very long ago you really only had two choices 1. You could place an advert in the Yellow Pages or 2. You...  Read More
Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
Growth Hacking Your Dental Practice... The Evolution of Dental Marketing
One of the most searched terms on Google in 2013 was “what is growth hacking” and in 2014 that trend is continuing to gain strength. The best way to understand what growth hacking is… what growth hackers do and why you want to know is to first understand what is meant by the term...  Read More
Is Social Media Too Time Consuming For You?
The Social Media PhenomenonAAround two years ago I wrote my first book called How Your Practice Can Survive The Recession, there is a section in it about Social Media, which I was somewhat dismissive of.I have recently updated the book for several reasons but one of the most important reasons was...  Read More
Multimedia A Must For Your Dental Practice
Multimedia You Need To Cover Every ChannelYou only have to think back five or six years ago and marketing your dental practice was pretty straight forward, basically you could put an advert in Yellow Pages and one in the local newspaper and you’d pretty much done it. Today is very different,...  Read More
Writing a blog is essential for patient communication
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
How To Blog For Your Practice
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
Search Engine Optimisation Is Dead (part two)
Is It Worth Paying For Search Engine Optimisation For Your Practice?Search Engine Optimisation as we have known it for the last 5 years or so, in my opinion is now dead and buried and to be quite frank good riddance. Because effectively Search Engine Optimisation is all about fooling the search...  Read More
Nobody Knows If You're A Good Dentist You Need Proof
Marketing Your Dental Practice “Provide Proof”It’s strange isn’t it, when we are going to buy something we normally like to try and get some information on if before we buy. The very best example of this is when you buy from Amazon, they are simply brilliant, strange that...  Read More

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