BlogPosts

How the #1 NEW-PATIENT-TOUR…and the “insurance question”…create the best PATIENT EXPERIENCE
How the #1 NEW-PATIENT-TOUR…and the “insurance question”…create the best PA The easiest – no expense – way to improve ALL patients’ experiences in your practice is simple.Just follow 2 easy...  Read More
Maximize Your External Marketing Investment
As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit.In dentistry our clients are called patients, frequency is a function of hygiene, and...  Read More
How To Promote Private Dental Treatment In Your Practice
To Promote Private Dental Treatment You Have To Tell People What You Do!Neil SandersonJust how do you promote private dental treatment? Your private dental treatment may just be one of the best kept secrets in your practice! I don’t think I have been to a dental practice yet where the private...  Read More
How To Blog For Your Practice
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
Search Engine Optimisation Is Dead (part two)
Is It Worth Paying For Search Engine Optimisation For Your Practice?Search Engine Optimisation as we have known it for the last 5 years or so, in my opinion is now dead and buried and to be quite frank good riddance. Because effectively Search Engine Optimisation is all about fooling the search...  Read More
The "F Word" In Dental Marketing
The Importance of Frequency in Dental MarketingWhen I’m talking to me clients about their dental marketing programs (or lack of them). I’m often asked “how often should I do this or that”. The answer is that frequency is all important in marketing your dental practice, in...  Read More
Nobody Knows If You're A Good Dentist You Need Proof
Marketing Your Dental Practice “Provide Proof”It’s strange isn’t it, when we are going to buy something we normally like to try and get some information on if before we buy. The very best example of this is when you buy from Amazon, they are simply brilliant, strange that...  Read More
Search Engine Optimisation Is Dead
Search Engine Optimisation Is A Dying Art FormEveryone wants to be top of the natural (free) Google listings don’t they? This has usually needed something called Search Engine Optimisation! Which effectively means using a variety of techniques to get your site to rank well with the search...  Read More

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