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Is Google+ Really Important?
If you are a dental office that has begun using social media, then you are on the right track for making your practice more noticeable than your competition. However, many dentists rely on social media outlets like Facebook or Twitter as their main method for having an online presence. What you may...  Read More
Consultant Tip: Be a Good Listener
One secret of good human relations to to ask questions, but to also be a good listener. People can tell when you are listening and they can also tell when you are truly interested in them and what they are saying.Encourage the other person to talk about themselves and to share their interests and...  Read More
Vacation Policy
The following is the vacation policy I recommend for your dental office general policy manual. As with all HR policies check with your attorney or a local HR pro to ensure your policy is complaint for your state and federal laws as they often change:VACATIONSAnnual paid vacation is a benefit...  Read More
Consultant Tip: Relationships in Business
Teddy Roosevelt said, "the most important ingredient in the success formula is knowing how to get along with people," Research has consistently shown that technical training is important, butthere is another side to business.Most of the success in service businesses is due to skills in human...  Read More
Consultant Tip: Educating Patients
There are many direct ways to educate patients. Seeing is believing and what we see carries much more impact and is more convincing than what we hear. We remember only about 10% of what we hear and about 85% of what we see. Use visual aids to back up what you say. Intraoral cameras, photos, models,...  Read More
The Third Degree About Discount Dental Plans
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Giving Discount Dental Plans the Third Degree
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Giving Discount Dental Plans the Third Degree
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Consultant Tip: Patient Relations
One of the things patients appreciate more than anything else is being remembered and called by their name. If you want a positive and immediate response from someone, just use his name. Our friends know us by name, but strangers don't, so if you call a patient by his name, this is really acting...  Read More
Case Presentaion Pointers
In a previous entry, I talked about percentage of staff pay and how to get that lowered by making your staff more efficient. The other way to get your percentage of staff pay into an acceptable range is to increase collections by increasing the percent of cases that are accepted. If your case...  Read More
Categories: case presentation
Scoring Beyond the Bullseye with PPC Marketing
Searchers within your local market are looking for your dental services. Attracting and targeting them requires a multifaceted effort with good tools and reasonable skill. Ultimately, you need a good bow, straight arrow, trained technique, smooth release, light wind, and still target within the...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria listed,...  Read More
Need Your Feedback - Please Shower Me with Questions, Derisions, et. al.
To be honest, I've been a derelict blogger of late. This blog has not been kept up as much as I'd like it to be. Looking back, I've noticed several posts have received a surprising number of views but with little or no feedback. I doubt this is because my posts are profoundly overwhelming or...  Read More
The Practice "Sharing" Arrangement
Soooo...You've got a friend, classmate, or personal doctor reference that is seeking to "share" practice space but maintain two or more legally independent practices under a common roof?This may look flexible, inexpensive, and/or easy but you really need to invest the time to think through the back...  Read More
A Father to Son Heart to Heart About PPOs
Patrick PPO knew something was wrong as soon as he got home from work and saw his son Pat sitting on the front porch.Walking up to his son, he set down his laptop bag, loosened his tie and sat down next to Pat. “Something wrong, son?” Sniffing, Pat wiped his sleeve across his nose and...  Read More
A Modern Pediatric Dental Office Floorplan
If you’re planning on opening a Pediatric Dental Office anytime in the near future, you should take a look at this facility.CLICK BELOW to watch the video: While you watch the video, take notice of the historic nature of the building. The doctor-owner of this pediatric dental office...  Read More
If a Patient Does Not Have Insurance, Do Not Mention It
When talking to patients about their needed dental treatment and financial arrangements, one of the first things we notice is whether or not they have dental insurance. It is very good if they do, of course, and this makes our job easier.However, if they do not have insurance you can make a patient...  Read More
If You Promise Some Patients the Moon, They Won't Believe You
One of the most difficult things in human relations is convincing the pessimist they need something (including good dentistry).Many patients have experienced failure with their past treatments and have privately given up hope that anything can be successful. This is the reason they do not follow...  Read More
Case Presentation Percentage
What is a good case acceptance percentage?Depends on what the 75% represents.If the doctor routinely presents abbreviated treatment plans then of course the percent will be higher. It's like quarterback with a very high "passer rating" who plays it too safe and mostly throws very short passes. Nice...  Read More
Categories: case presentation
5 Critical Areas of a HIPAA Risk Management Plan
As the U.S. Department of Health and Human Services (HHS), Office of Civil Rights (OCR) looks to ramp up HIPAA compliance reviews this fall, there is still sufficient time for small healthcare providers to review, update, and even start their HIPAA compliance documentation.As I have previously...  Read More
For Explosive Facebook Engagement… Use Entertaining Infographics and Images
A Sizzling Six-Part Series for Souping-Up Your Facebook Strategies!Want to learn how to get MORE Engagement, MORE Likes, MORE Shares, MORE Comments and Generate MORE Referrals from Facebook? Follow these simple steps for using images to create more engaging, eye-popping presence on this amazing...  Read More
The Secret to Dental Practice Stat Management
The real secret of stat management in your dental practice is to concentrate on actions that are easier to control by the individual employees as opposed to the "bigger" numbers that should be monitored but are the END RESULT of the "smaller" numbers.This may sounds a bit complex but it is...  Read More
Categories: statistics
How To Choose The Right Dental Internet Marketing Agency
When it comes to running a dental practice, we already have enough to worry about from tending to our patients to working with our employees. The question is, how do we find a way to juggle both what’s going on inside the office and what needs to be done to market the practice? The answer...  Read More
PPO's Offer Freedom and Flexibility
How many of you have ever bought into the illusion of a one-size-fits-all purchase, only to learn later that the outfitted size is for someone taller/shorter, skinnier/heavier, narrower/wider, or younger/older than you?News flash: people are unique. Not only do we come in different shapes and...  Read More
Demolition Just Started - Watch The Video!
It’s important to remember there are 4 distinct phases to opening a new dental office.This video is only the beginning of the 3rdphase.While demolition and dental construction are exciting, its important to remember that there are 2-7 months of planning and prep work prior to the dental...  Read More
Categories: dental construction
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