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Consultant Tip: Be a Good Listener
One secret of good human relations to to ask questions, but to also be a good listener. People can tell when you are listening and they can also tell when you are truly interested in them and what they are saying. Encourage the other person to talk about themselves and to share their interests...  Read More
Vacation Policy
The following is the vacation policy I recommend for your . As with all HR policies check with your attorney or a local HR pro to ensure your policy is complaint for your state and federal laws as they often change: VACATIONS Annual paid vacation is a benefit provided by this practice for...  Read More
Consultant Tip: Relationships in Business
Teddy Roosevelt said, "the most important ingredient in the success formula is knowing how to get along with people," Research has consistently shown that technical training is important, but there is another side to business. Most of the success in service businesses is due to skills in human...  Read More
Consultant Tip: Educating Patients
There are many direct ways to educate patients. Seeing is believing and what we see carries much more impact and is more convincing than what we hear. We remember only about 10% of what we hear and about 85% of what we see. Use visual aids to back up what you say. Intraoral cameras, photos,...  Read More
Consultant Tip: Patient Relations
One of the things patients appreciate more than anything else is being remembered and called by their name. If you want a positive and immediate response from someone, just use his name. Our friends know us by name, but strangers don't, so if you call a patient by his name, this is really acting...  Read More
Case Presentaion Pointers
In a previous entry, I talked about percentage of staff pay and how to get that lowered by making your staff more efficient. The other way to get your percentage of staff pay into an acceptable range is to increase collections by increasing the percent of cases that are accepted. If your case...  Read More
Scoring Beyond the Bullseye with PPC Marketing
Searchers within your local market are looking for your dental services. Attracting and targeting them requires a multifaceted effort with good tools and reasonable skill. Ultimately, you need a good bow, straight arrow, trained technique, smooth release, light wind, and still target within the...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria...  Read More
Need Your Feedback - Please Shower Me with Questions, Derisions, et. al.
To be honest, I've been a derelict blogger of late. This blog has not been kept up as much as I'd like it to be. Looking back, I've noticed several posts have received a surprising number of views but with little or no feedback. I doubt this is because my posts are profoundly overwhelming or...  Read More
The Practice "Sharing" Arrangement
Soooo... You've got a friend, classmate, or personal doctor reference that is seeking to "share" practice space but maintain two or more legally independent practices under a common roof? This may look flexible, inexpensive, and/or easy but you really need to invest the time to think through the...  Read More
A Modern Pediatric Dental Office Floorplan
If you’re planning on opening a Pediatric Dental Office anytime in the near future, you should take a look at this facility. CLICK BELOW to watch the video: While you watch the video, take notice of the historic nature of the building. The doctor-owner of...  Read More
If a Patient Does Not Have Insurance, Do Not Mention It
When talking to patients about their needed dental treatment and financial arrangements, one of the first things we notice is whether or not they have dental insurance. It is very good if they do, of course, and this makes our job easier. However, if they do not have insurance you can make a...  Read More
If You Promise Some Patients the Moon, They Won't Believe You
One of the most difficult things in human relations is convincing the pessimist they need something (including good dentistry). Many patients have experienced failure with their past treatments and have privately given up hope that anything can be successful. This is the reason they do not...  Read More
Case Presentation Percentage
What is a good case acceptance percentage? Depends on what the 75% represents. If the doctor routinely presents abbreviated treatment plans then of course the percent will be higher. It's like quarterback with a very high "passer rating" who plays it too safe and mostly throws very short...  Read More
5 Critical Areas of a HIPAA Risk Management Plan
As the U.S. Department of Health and Human Services (HHS), Office of Civil Rights (OCR) looks to ramp up HIPAA compliance reviews this fall, there is still sufficient time for small healthcare providers to review, update, and even start their HIPAA compliance documentation. As I have previously...  Read More
For Explosive Facebook Engagement… Use Entertaining Infographics and Images
A Sizzling Six-Part Series for Souping-Up Your Facebook Strategies! Want to learn how to get MORE Engagement, MORE Likes, MORE Shares, MORE Comments and Generate MORE Referrals from Facebook? Follow these simple steps for using images to create more engaging, eye-popping presence on this amazing...  Read More
The Secret to Dental Practice Stat Management
The real secret of stat management in your dental practice is to concentrate on actions that are easier to control by the individual employees as opposed to the "bigger" numbers that should be monitored but are the END RESULT of the "smaller" numbers.This may sounds a bit complex but it is...  Read More
Demolition Just Started - Watch The Video!
It’s important to remember there are 4 distinct phases to opening a new dental office. This video is only the beginning of the 3rd phase. While demolition and dental construction are exciting, its important to remember that there are 2-7 months of planning and prep work prior to the dental...  Read More
4 Internet Marketing Techniques That Can Get 100+ New Patients
Physicians, dentists and doctors all know that the best way to keep their practice going is through getting new patients. In the past, the best way to do this was through word of mouth or other types of personal marketing. However, the internet has now changed the way that medical professionals are...  Read More
New Office Dental Construction; A MUST SEE!
An old, restored building could be one of the most desirable locations for your new dental office. But renovations aren’t always a good idea. If you’ve ever considered this topic, watch the VIDEO below and you’ll see how a dentist is opening up his office in a renovated...  Read More
Chronic Appointment Breakers
Good management of your dental practice includes a scripting protocol for your Scheduling Coordinator (SC) to handle chronic broken appointment patients (at least three broken appointments or is not sorry after the second broken appointment).  Something like this: SC:  “I’m sorry but I just...  Read More
FBI Warns Healthcare Providers About Cybersecurity Risk
Here is a repost of a recent article that appeared in the Homeland Security News Wire: FBI warns healthcare providers about cybersecurity Published 7 May 2014 The FBI has issued a private industry notification (PIN), warning healthcare providers that their...  Read More
Standardized Sequence for Handling Requests to Break or Cancel an Appointment
Standardized Sequence for Handling Requests to Break or Cancel an Appointment When you are speaking to a patient or someone who calls for a patient and they want to break an appointment, there are certain steps to follow. The first step is to get the person on the telephone that has the...  Read More
Bonus Systems & Dental Office Payroll Percent
1. Set either a monthly or quarterly goal. 2. The goal is based on what is commensurate with 25% or less payroll percentage. Example: Let's say your payroll is normally around $20,000.00. Collections must be over 80K per month for there to be any kind of bonus. 3. If the goal is exceeded, a...  Read More
New patient scheduling tips
1. The key to a high percentage of appointments kept is your  to ensure they understand what will happen If they do not move forward. They must understand that the condition will worsen not because you say so but it's just physics. They also need to understand the effect that will have not just on...  Read More

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