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Is Google+ Really Important?
If you are a dental office that has begun using social media, then you are on the right track for making your practice more noticeable than your competition. However, many dentists rely on social media outlets like Facebook or Twitter as their main method for having an online presence. What you may...  Read More
Consultant Tip: Be a Good Listener
One secret of good human relations to to ask questions, but to also be a good listener. People can tell when you are listening and they can also tell when you are truly interested in them and what they are saying.Encourage the other person to talk about themselves and to share their interests and...  Read More
Vacation Policy
The following is the vacation policy I recommend for your dental office general policy manual. As with all HR policies check with your attorney or a local HR pro to ensure your policy is complaint for your state and federal laws as they often change:VACATIONSAnnual paid vacation is a benefit...  Read More
Consultant Tip: Relationships in Business
Teddy Roosevelt said, "the most important ingredient in the success formula is knowing how to get along with people," Research has consistently shown that technical training is important, butthere is another side to business.Most of the success in service businesses is due to skills in human...  Read More
Organic Food and Cancer Risk
Chemotherapy Advisorhas just reported data from the United Kingdom's Million Women Study by Oxford University. Beginning in 1996, it has surveyed more than 600,000 middle-aged women for twelve years. The researchers removed from the data influences of socioeconomic status, smoking, body mass index,...  Read More
Walk to Keep Your Brain Healthy
The Radiological Society of North America has reported another study to add to the increasing body of evidence that physical activity has cognitive benefits. In an ongoing 20 year study, researchers analyzed the relationship between physical activity and brain structure in 426 people, including 299...  Read More
Dental Practice Management 101
Managing a dental practice can be tough, especially if you have no experience in running a business. You have to forget for a while that you’re a dentist, and think as a business manager. In addition to providing quality dental work, your other goal is to manage the office effectively and...  Read More
4 Reasons Dental Practice Marketing On The Internet Works
Consider the advantages to marketing via the internet and social media...I love comparing online marketing to putting gas in your car. Can you get to your destination without putting gas in your car? No. If you put gas in your car is that a guarantee you will get to your destination? No. But it...  Read More
Less Work Will Make You Profitable
A dental practice devotes several hours during the day preparing, performing and sterilizing for a single procedure. That time equates to a substantial amount of manual labor cost that is considered a “normal expense” when it comes to running a dental office. What if you could take that...  Read More
Consultant Tip: Educating Patients
There are many direct ways to educate patients. Seeing is believing and what we see carries much more impact and is more convincing than what we hear. We remember only about 10% of what we hear and about 85% of what we see. Use visual aids to back up what you say. Intraoral cameras, photos, models,...  Read More
The Third Degree About Discount Dental Plans
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Giving Discount Dental Plans the Third Degree
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Giving Discount Dental Plans the Third Degree
The small, cramped room looked exactly how you would imagine an interrogation room to look, only tackier: a government-issued laminate table flanked by a pair of mismatched chairs, pale green walls that had seen more paint than a Sherwin-Williams showroom and a smell that could best be described as...  Read More
Consultant Tip: Patient Relations
One of the things patients appreciate more than anything else is being remembered and called by their name. If you want a positive and immediate response from someone, just use his name. Our friends know us by name, but strangers don't, so if you call a patient by his name, this is really acting...  Read More
Protect Your Family & Your Legacy with a Codicil to Your Will
A growing number of dentists are continuing to practice as long as they can physically handle the stresses of the job. Thedecision not to move into retirement has been very positive for theirpatients and staff since they continue to receive high quality care froma person they trust. Additionally,...  Read More
Relief For Sensitive Teeth
Tooth sensitivity is tooth pain that commonly comes from one of two sources. The first is wearing away of the tooth's surface enamel to expose the dentin underneath. The second is the exposure of the root surface, which is not covered by enamel, by gum recession. When dentin or root surfaces are...  Read More
Understanding Lupus
is a chronic inflammatory disease that can affect various parts of the body, especially the skin, joints, blood and kidneys. It is of special interest to me because my wife has the disease, and so do many of my patients. Here are some facts to help understand the disease: it is an autoimmune...  Read More
VIDEO: Dr. Thomas – From Anxiety to the Top 1% Club in a Year
Here's Jason Smith's latest post for the Four Quadrants Advisory™ blog.When Dr. Ryan Thomas first acquired his practice, he and his wife Martha weren’t prepared for the new stresses that would enter their lives. After searching for someone who could help them get back on track, Ryan...  Read More
10 Quick Tips about Teeth
1) Flossing is good for your health and the health of your teeth.2) If your tooth needs a root canal, getting the treatment done would generally be better than pulling your tooth.3) When filling a space from a single missing tooth, and implant/crown most likely will be a better option than a 3 unit...  Read More
Case Presentaion Pointers
In a previous entry, I talked about percentage of staff pay and how to get that lowered by making your staff more efficient. The other way to get your percentage of staff pay into an acceptable range is to increase collections by increasing the percent of cases that are accepted. If your case...  Read More
Categories: case presentation
Hiring the Best Dental Hygienist
In every business, the people who work for you can either “make” or “break” you. You may not know it but these people can make costly mistakes behind your back, these may even result in lawsuits. Thus, it is very important to hire the best people for your team. In dentistry,...  Read More
The Tax Implications of Starting a Dental Practice Transition
Here's Kathy Collins' latest post for the Four Quadrants Advisory™ blog.The decision to begin the process of transitioning your practice into the hands of your successor is a tough one, of course. It’s been the center of your life for years, and even if you’re totally ready to...  Read More
3 Dental Marketing Myths that Even Chuck Norris Can't Kill - Part 1
Myth trivia 101.True or false?Facial hair grows back thicker when you shave it, especially if you shave it in the direction against the direction of its growth.<tick tock tick tock>Answer? False. ()Strong scientific evidence disproves these claims. As early as 1928, a clinical trial showed...  Read More
Scoring Beyond the Bullseye with PPC Marketing
Searchers within your local market are looking for your dental services. Attracting and targeting them requires a multifaceted effort with good tools and reasonable skill. Ultimately, you need a good bow, straight arrow, trained technique, smooth release, light wind, and still target within the...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria listed,...  Read More
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