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How A Dental Real Estate Lease Can FAIL (part 3)
For dentists looking to open a new office, this article willgive you some powerful strategies to use in your dental real estatelease negotiations.If you missed Part 1 or Part 2 of this 3-part mini-series you can read them here:Part 3: HOW TO WIN(and how your landlord will try to win too)Could Your...  Read More
HIPAA Security Compliance: What is Your Sanction Policy?
Sanction policy? It sounds like what one country would do to another country to apply political pressure. Regrettably, that is the terminology the government is using when it comes to this section of HIPAA Security Rule compliance. The sanction policy (CFR 164.308(a)(1)(iii)(C) must be part of the...  Read More
How A Dental Real Estate Lease Can FAIL (part 2)
If you missed Part 1 of this 3-part mini-series It shares thoughtful insight and should be read before Part 2.Dentistswho are considering opening a new office will most likely look at the option of leasing. After reviewing many leases, my team has found afew sure-fire ways to FAIL in the dental...  Read More
How A Dental Real Estate Lease Can FAIL (part 1)
The one, all powerful document, called a dental real estate lease, could secure or obliterate your financial security.Surprisingly the financial dangers have nothing to do with the price per square foot.Read on, in this 3 part article to discover the 3 worst FAILS of a dental real estate...  Read More
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient. As I've mentioned in previous posts and In , the level of sophistication and specialization required to achieve sustainable growth in your dental practice is now at an all-time...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on the...  Read More
Enamel Saving Toothpaste - the Nitty Gritty
When you hear words like “acid protection” and “enamel strengthening formula,” do you keep one hand on your wallet and the other on your toothbrush?Earlier this month in "Let's Get Enameled with Tooth Enamel," we noted that you can’t grow more enamel. Once it’s...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Facebook Advertising For Your Practice
Facebook Advertising For Your PracticeNeil SandersonI’m sure when you think of Facebook Advertising you probably think ofhaving to post all the time and interact with your friends or thepeople who have liked your Facebook page, which by and large it is, butthere is another way to manage...  Read More
Medical Identity Theft: A Troubling Trend
The Ponemon Institute, a nationally recognized privacy research firm, recently released its Fourth Annual Patient Privacy and Data Security Study. For healthcare providers, it is probably not much of a new revelation that the study found more criminals are stealing patient records to commit medical...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Look Into The Deep Dark Secrets Of PPO's
The Secret: Dental Fee Schedule Negotiation Can Actually Work.If you’re considering opening a new office, you must consider this topic before opening or you’ll risk decades of missing hundreds of thousands of dollars of profits.If you’ll take PPOs in your new office, you’re...  Read More
Four Easy Ways to Enable Tooth Enamel
Random thoughts on bees: since presumably more bees prefer honey than vinegar, is there a minority vinegar bee population we don’t know about? If being the “bees knees” is good, is the “bees bottom” like a bee bad boy? If fish swim in schools, are flying bees home...  Read More
Surprising Facts On The Current Realities of Dental Real Estate
In a recent article, it became clear to me that there are 4 compelling reasons why 2014 could be theCHEAPEST year for you to move into your ideal dental real estate.Delaying may be very costly.Surprising FactsThe Current Realities of Dental Real Estate1. Fewer Open Spaces:U.S. office vacancy rates...  Read More
More on Morning Huddles
Often morning huddles are being done but the dentist is solely running the meetings and they are always just talking about what is being done today. And here lies the mistakes in doing it this way:The dentist must never soley run the morning huddle so to speak. Now I didn’t say not to have...  Read More
Categories: morning huddle
Building Your Local SEO to get New Patients
Instead of spending a ton to reach out to your patients, you could put yourself in a position that local patients are reaching out to you whenever they need dental services.Introduction of computer networks did nothing to change the most basic fact about the way dental professionals make a living...  Read More
The Consequences Of Not Marketing
What Can Happen When You Do No MarketingNeil SandersonOh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.The customer called me early January to say...  Read More
The Best Way To Market Your Practice
What is the best marketingNeil SandersonI’m often asked what is the best marketing I can buy or do. Let’s face it there are now dozens of ways to market you and your practice.Not very long ago you really only had two choices 1. You could place an advert in the Yellow Pages or 2. You...  Read More
10 Ways To Get More Referrals
10 Ways To Get A Patient ReferralNeil SandersonI think just about everyone is in agreement that a patient referral is the best way to get new patients, even I as a marketeer would have to agree with that, however you can only get so many new patients by referral only, so I would still recommend a...  Read More
Things Are Bad.  Things Are Really Bad.  Here Is The Update
You might remember last years two part series about the good, the bad an the ugly of hiring the wrong dental contractor. Well, that story has gotten worse...much worse.The project is now nearly 7 months delayed and the doctor will likely lose upwards to a quarter of a million dollars, while the...  Read More
Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
5 "Eroders" of Tooth Enamel
“Scattered x-rays, of the smiles we left behind; smiles we gave to one another, for the way we were.” -The Way We Were 1973The question today is not the way we were, or how Barbra Streisand and Robert Redford were way back when, but where were we last week? Ahh, I remember.we looked at...  Read More
Are your employees driving away your patients?
For a dental business to succeed, a lot of things need to go the right way, but just a single customer service misstep is all it takes to permanently ruin a reputation.Everyone who spent any time in the dental industry knows very well that some patients can be really difficult at times and that...  Read More
3 Things You Need to do to Get Your Practice Publicity
No matter how good a dentist may be, it’s necessary to get the word out in the community. Here is a brief overview of techniques that can be used to make your dental practice more publically visible.In every business, public image can be easily translated into money and dental services are...  Read More
Looking to open a retirement plan (or want someone to review your existing plan)?  We can help.
As your revenues and profits increase, so do the taxes you pay on your earnings. If you are considering opening a retirement plan for your business to minimize taxes, you are on the right track.  There are three major reasons for opening a retirement plan:    Provide a valuable perk to your...  Read More
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