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Google Adwords Is The New Search Engine Optimisation
Search Engine Optimisation is Dead It's All About AdwordsSearch Engine Optimisation has changed dramatically over the last five years as you may have read in my two previous articles. But there are still ways that you can improve your rankings as I highlighted in part two.But even if you are really...  Read More
The Best Dental Chair Warranties....The Drum Roll Please
The Dental Chair.Arguably the Most Important Equipment in Your OfficeWhich Company Has The Best Dental Chair Warranty?Pelton and Crane’s chair warranty comes in at 5 years. That’s huge. That means that your typical loan for dental equipment will be have parts and labor covered for the...  Read More
Practice Organization
Organization of a practice is, in essence, composed of ensuring you and your staff know how to efficiently and effectively process:a. New Patientsb. Returning Patientsc. Emergency PatientsWhen I begin with a new client I evaluate where the weak links are in handling new, returning and emergency...  Read More
Search Engine Optimisation Is Dead (part two)
Is It Worth Paying For Search Engine Optimisation For Your Practice?Search Engine Optimisation as we have known it for the last 5 years or so, in my opinion is now dead and buried and to be quite frank good riddance. Because effectively Search Engine Optimisation is all about fooling the search...  Read More
Missed Appointment Procedures
The key to a high percentage of dental appointments kept are:a. Ensuring that when dental treatment is presented the patient really understands what will happen if they do not take action within a reasonable amount of time. They need to understand the condition will get worse, not because you say...  Read More
Categories: missed appointments
The Longevity of Teeth and Dental Implants
published in the Journal of the American Dental Association by Levin and Haperin-Sternfeld regarding the longevity of teeth and dental implants has raised some interesting, and long overdue questions. This review should have clinicians talking and hopefully talking among dental specialties.Levin...  Read More
The "F Word" In Dental Marketing
The Importance of Frequency in Dental MarketingWhen I’m talking to me clients about their dental marketing programs (or lack of them). I’m often asked “how often should I do this or that”. The answer is that frequency is all important in marketing your dental practice, in...  Read More
Nobody Knows If You're A Good Dentist You Need Proof
Marketing Your Dental Practice “Provide Proof”It’s strange isn’t it, when we are going to buy something we normally like to try and get some information on if before we buy. The very best example of this is when you buy from Amazon, they are simply brilliant, strange that...  Read More
Nightmare Stories – But Ones You Should Know on Dental Contractors; Part 2
The wrong team members on yourPractice Project Teamcan make an enjoyable, career defining, fun project turn into stress, frustration, budget pain and even anger.In general, there are 2 major losses if you have the wrong dental contractor or wrong Practice Project Teammember:Time and...  Read More
Search Engine Optimisation Is Dead
Search Engine Optimisation Is A Dying Art FormEveryone wants to be top of the natural (free) Google listings don’t they? This has usually needed something called Search Engine Optimisation! Which effectively means using a variety of techniques to get your site to rank well with the search...  Read More
What can Apple can teach you about management of a dental practice?
Several years ago, when my Mac laptop still had a battery that could be taken out, I called Apple to order a new one as my old battery had stopped holding much of a charge. I was leaving town the next afternoon to consult a dentist andwas hoping to get a new battery sent to me overnight so...  Read More
End of year "Use it or lose it" insurance letters or postcards
Letter: Send out on once a month on stationary that aligns with the month's themes/holidays: Halloween (Fall), Thanksgiving and the Christmas holiday season.Dear (insert patient’s name), Gental Dental provides our patients with the best care possible, and an important part of this process is...  Read More
Categories: dental insurance
Don't Grit Your Teeth and Bare It
We live in stressful times. Despite all the technological wonders, modern home conveniences, and the fact 90% of most Americans live within 15 miles of a Wal-Mart, stress is as much a part of modern life as microwaves and mocha lattes.Of course, stress today is a bit different than it was in the...  Read More
Nightmare Stories – But Ones You Should Know on Dental Contractors; Part 1
Learn how to lose BIG money VERY quickly; work with the wrong contractor! In this Part 1 article I’ll spell out 4 specific dollar amounts LOST that may have been avoidable in a recent new office project. Don't let this real life disaster happen to you.Sadly, this ismoney that should have been...  Read More
A Patient-ized View of Your Dental Office
A good drill for any dentists to do is try to eyeball your dental office as if you are a new patient. Stroll around the parking lot, take a seat in the lobby and view the surroundings. Sit in each of the dental chairs and look up at the ceiling. What uncover can be some really be stunning stuff:...  Read More
Your Practice NAME: best naming tool of the year
Hopefully you have a fantastic practice name and web address.But for everyone else, this tool is one of the coolest I've seen for finding a fantastic name with an available URL.Unfortunately, finding adentalURL that's simple, memorable and accurate seems nearly impossible these days.If you end up...  Read More
Dental Signs Matter - 5 Rules To Live By
Yes, Dental Signs DO Matter. Here Are 5 Rules To Live By1. Go OutsideLook at your building and make sure traffic can see your sign clearly! I have seen so many practices that have good dental office signs that are positioned in a way that hurts morethan it helps.A great idea I heard once was to get...  Read More
Has Your Front Desk Been Taken Over by a Porn Site?
Recently I was using a dental client’s computer and noticed that it was running really slow. On a hunch, I installed anti-spyware software.Spyware, for those of you who don’t know, is computer software that is installed secretly on your computer to intercept or take partial control over...  Read More
Categories: front desk
Celebrate National Brush Day November 1st
Halloween may seem like it is all about ghosts, goblins, witches and ghouls, but don't be fooled by all those scary costumes and painted faces. Dress-up is fun, but the real prize is candy. Bowlfuls, bags and sacksful of the sweet and sticky stuff await millions of children each year after they...  Read More

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