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Dental Practice Marketing: Saying Goodbye to DIY
Dental practice marketing can be overwhelming. There’s internal marketing, external marketing, online marketing—it can easily begin to feel like there are too many areas to cover, too many new skills to learn, and too many tasks to manage. But the reality is thatdental practice owners...  Read More
Take Charge of Your Health Care
The more you play an active role in your health care, the better quality of care you will receive. Most people depend upon different doctors, nurses, pharmacists and for their health care. It's a team effort, and you (the patient) are the most important member of the team. To take charge of your...  Read More
Bone Density Testing and Osteoporosis
A bone density test measures your bone strength and if you are at . The test is painless and is like an x-ray scan of your body and takes about 15 minutes. If you are a woman age 65 or older, schedule a bone density test. If you are a woman age 50-64, ask your doctor if you need one. If you are a...  Read More
Fireworks & Dental Marketing…Is Your Marketing a Bang or Dud?
Fireworks! We love ‘em! The explosions of fire, the loud bangs, and the bursts of brilliant colors and designs. There is something exhilarating watching the fuse sparkle as the fire moved down toward the chamber casing and waiting to see what pops out. The anticipation can be intoxicating. I...  Read More
Six Quick Profit Boosters (part one)
Here’s part one of your Six Profit BoostersWe are always looking for ways to increase our revenues and profitsso I thought I’d give you a very quick overview of what you can do rightnow to deliver you an immediate profit booster almost overnight.e.Because this is going to be a rather...  Read More
How Offering Anti Ageing Can Transform Your Practice
Anti Ageing, Transform Your PracticeLet’s face it none of us are getting any younger, yours truly is nowcloser to 60 than 50 (only just though) and I don’t really like what’shappening, I never thought I’d say this but I need some help in the antiageing department.I’ve...  Read More
The differences between specialist treatments and general dentistry
When visiting a dentist, people will see the dentist most suitable to meet their immediate need. This is usually their regular general dentist unless they are being seen as an emergency or have a specific need like orthodontics or implants. If there is a history of difficulties with a particular...  Read More
Childhood Tooth Care Has Lifetime Benefits
How you take care of your child's teeth now will determine what kind of smile they have when they are an adult. Infants at birth already have 20 teeth under their gums. The average age for teeth to start coming in is 6 months and by the age of 3 most children have all of their baby teeth. Babies...  Read More
Regular Tooth Scaling = Less Heart Disease
Recent study results showed an association between regular and compared them to 10,989 subjects who had not received any tooth scaling.After following the subjects for an average period of seven years, the group that had undergone tooth scaling had a lower incidence of acute myocardial infarction,...  Read More
Can Dentists Hide from Electronic Health Records?
My company has been planning to link its dental practice management software to an ONC certified Electronic Health Record (EHR) and we are about to kick off that project. It looks like this will be none too soon. Minnesotahas mandated that all hospitals and health care providers (i.e. dentists)...  Read More
Brushing Au Naturel with Boar Head Bristles
If these are the dog days of summer, fetch a bone and call me Snoopy! We’ve covered a boatload ofabout electric toothbrushes versus manual ones., we learned that in the first known case of Chinese carry-out, Europeans imported coarse boar head bristle toothbrushes from China centuries ago and...  Read More
If you're not monitoring you office phone scripting, who is?
A patient of mine who specializes inrelationship marketing explained to me that business is a really big funnel. Atthe top of the funnel we seek to attract as many interested potential clients(patients) from as many sources as possible. Some of the leads we have fall outof the funnel and don't end...  Read More
Live CAMBRA Webinars!
UPDATE: CariFree will be hostingfree 45-minute interactive live webinars to walk through how toimplement a systematic caries risk assessment protocol, chair-sidebiofilm bacterial testing and therapy options to help GET and KEEPpatients CARIES FREE! We’d love to have you join in on one of...  Read More
GERD Dissolves Teeth
Acid regurgitation resulting from gastroesophageal reflux disease (GERD) causes tooth structure to dissolve. GERD is a common condition affecting 10 to 20% of the population in Western countries. A study by Pace showed a 24% prevalence of dental erosion as a manifestation of the disease. It is...  Read More
Rheumatoid Arthritis and Heart Attack Risk
According to research, the risk of having a is 60% higher just a year after a patient has been diagnosed with rheumatoid arthritis.Swedish researchers followed 7,469 patients diagnosed with rheumatoid arthritis between 1995 and 2006, together with 37,024 matched controls without rheumatoid...  Read More
If Your Face Droops, Seek Immediate Attention
Bell's Palsy (also known asfacial palsy) is a condition that causes sudden weakness in the facial musclesof half of the face, making your smile one sided and the eye on the same sidehard to close. It can occur at any ageand is thought to be the result of inflammation of the nerve that controls...  Read More
Replacing Missing Teeth Critical for Daily Function
The muscles of the head and neck work together to determine how weeat, breathe, speak and how we look. Chewing muscles are supported bythe jaws and teeth, and are responsible for the stability of the headand neck. For this reason, the replacement of is important in maintaining our social and...  Read More
MultiLayer with CEREC Connect: Distance is not an issue
Lino Adolf, owner of Majestic Smile Ltd., presents a nice Multilayer case on the Sirona Blog. Click here to learn more:  Read More
Categories: CEREC, inLab, Connect
California Insurance Exchange Under Fire
California announced in June the health and dental insurers that will be participating in Covered California, the state’s insurance exchange, but it didn't take long for groups from all sides to express their displeasure.Children’s oral health care is defined under the Affordable Care...  Read More
I want to fire the pain in the ass employee I just hired...or do I?
The new girl you hired a month ago is starting to get under your skin.It starts with little things in the back of your mind, "What did they teach you in school....ANYTHING?!?""Lord help me I have told you this 5 times...when are you going to get it?!?""OMG...what are you saying to the...  Read More
The Slow Adoption of Electronic Prescribing in Dentistry
Adoptionof electronic prescribing has been extremely slow in dentistry. I speak from experience because my companyincorporated this capability into our practice management software about a yearago and we have been able to sell it to only a handful of clients. There is one primary reason for...  Read More
Prescription Drug Abuse Statistics
We are witnessing a national epidemic of ! Aculture of solving problems with a pill has developed over the last twodecades. Watch TV, listen to the radio, read magazines, or browse theinternet and you cannot avoid advertisements for improving your mood,building your muscles, losing weight, sleeping...  Read More
Understanding Panic Attacks
In the United States, 2.4 million people (1.7% of the adultpopulation between the ages of 18 and 54) have panic disorder. Womenare twice as likely as men to have it, and symptoms usually begin inearly adulthood.The attacks are generally brief (10 minutes orless) and involve sudden feelings of...  Read More
The wallet in the mail?
This could give you some unique ideas...the seller is in the GKIC marketing club (where i won marketer of the year - runner up - a couple times).Yar  Read More
Categories: dental marketing
Even in a dental office... People don't buy for logical reasons - They buy for emotional reasons.
True that, right? All buyers are influenced, good and bad, by emotion.Emotionalconnections with your patients can determine the strength, length andprofitability of your relationship. Positive emotions build loyalty,trust and referral based growth. Everything that happens in yourpractice, from...  Read More
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