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Bisphosphonate-Related Osteonecrosis in Cancer Patients
As reported in the American Dental Association Journal, the prevalence ofbisphosphonate-related osteonecrosis in patients with could be as highas 13.3%, which is more common than previously thought. Bisphosphonates are the group of medicationscommonly used to treat bone weakening in older...  Read More
Exercise Enhances Brain Power
Even for older people, physical , and her team examined more than 100 studies on the topic. They found that aerobic exercise improves ability to coordinate multiple things, long term planning and the ability to stay on task for extended periods. Resistance training, such as lifting weights,...  Read More
Small Business Blogging Tips: Creating Valuable Content
One of the main reasons small business owners don’t use a blog to market their business is they don’t know what they should write about. However, business blogs are such a valuable marketing asset for a small business. Those who don’t have one are missing out on growth...  Read More
Dental Deja Vu - 5 Posts Revisited
Today we thought we'd do something different in Agent Straight-Talk –and do it David Letterman style. Something bold, fresh and rarely done in this space. Best of all, it will be good for your teeth, will increase your oral awareness, and improve your general dental well-being. If it makes...  Read More
Melanoma Survivors Must Remain Vigilant
A new study finds that cancer survivors are at increased risk for cutaneous . Cutaneous melanoma is the 5th most diagnosed cancer in US men and 7th most commonly diagnosed in women. Overall incidence is increasing; death rates have decreased little, despite survival gains for other types of cancer....  Read More
What Is Right For You?
I met a new patient this morning. She is 65 years old, and has extensivebridgework in her mouth. It all started when she lost one front tooth when shewas a teenager and got her first , got a new (bigger)bridge, etc... a sequence repeated a number of times during her life. Add to that various...  Read More
You are the Educational Elite
Dear Doctor,Did you know that as a dentist you are in the top 2.94% of educated people in the country? As we get further along in our practice lives, it is very common to forget all of the hard work and sacrifice that it took to get those three letters after our names.For most of us, our DDS or DMD...  Read More
St. Regis Bal Harbour For Under $100/night- Part Two and Other Starpoints Usage
At any one time I may have as many as 5 or 6 credit cards in my wallet. Which one I use depends on what the expense is. For restaurants and travel related expenses I most often use my Chase Sapphire Preferred card for its 2X Ultimate Reward points. For gas, office supplies, telecom, cable, and...  Read More
Hypnotherapy : Alternative as an Anesthetic
I recently ran into blog talking about his interesting approaches to some things in the dental world. He believes that a dental office should feel like a living room and the least amount tools possible. He insists also that his patients have good general overall health, and has some comments that...  Read More
How to Stay at Resorts Like The St. Regis Bal Harbour For Under $100/night. Part One
The St. Regis Bal Harbour in South Florida in high season sells for $1000/night or more. I was looking this pastHoliday weekend for a destination where my wife and I could travel on a long weekend next Winter. We have week-long vacations and long weekend getaways planned every month through the end...  Read More
Strong... but not Invasive
Zirconia Crowns and copings are becoming the new standard. Offering the strongest option for patients but leaving most doctors concerned with the wear on existing dentition. Most ask... "If it is so strong it must be invasive to surrounding dentition, right?"The answer is "No." Numerous studies...  Read More
Swim cap marketing?
I'll look for some chicks in bikinis to show this idea off.y.  Read More
Categories: dental marketing
I recently returned from a wedding in Cabo San Lucas Mexico. What an amazing experience it was! Along with all the new sites and sounds, I ventured outside my comfort zone and took a "swim with the dolphins". As you can see, I was prepared for work and performed a complimentary exam! I began to...  Read More
Direct Mail Marketing For Dentists: What Size Postcard Do I Need?
Truth be told, there are a number of factors to consider when deciding what size direct mail postcard to use to market your dental practice. A few of these factors are:• How many others in your industry are using postcards• What size your competitors postcards are• How much...  Read More
Coconut Oil, Tooth Cavities and You
Faithful readers of this column are probably familiar with the Singhalese proverb: “If you had teeth of steel, you could eat iron coconuts.” Or did Gary Sinise say that as Lieutenant Dan in Forrest Gump? Whatever.The point is our May blog series is on healthy foods for dental wellness...  Read More
Apicoectomies Preserve Teeth & Periodontium
has an established record of success. Modern materials and equipment (microsurgery) make it even more successful. It has become more commonplace for those who market implants to downplay the benefits of endodontic surgery, and perhaps misinform patients regarding the benefits of endodontic...  Read More
Medication-Caused Dry Mouth (Xerostomia)
Dry mouth (xerostomia) can be caused by prescription or over-the-counter medications. More than 500 medications contribute to oral dryness: antihistamines (for allergy or asthma), antihypertensives (for blood pressure), decongestants, pain medications, diuretics and antidepressants. In the most...  Read More
We Perform Oral Cancer Screenings
can present with manydifferent symptoms. Often, a non-healing (wound), whether or not it is painful, is the first presenting symptom. A recent study suggests that the onset oforofacial pain that worsens during function may be an important predictor forthe transition from oral pre-cancer to cancer....  Read More
3 Numbers that Bring Heart Attack, Stroke, & Diabetes Prevention into Your Office
In the past, getting a patient tested for Lp-PLA2was mind-numbing.Dentist refers patient to physician.Patient makes separate appointment with physician.Physician orders the.Patient sets up separate appointment with a lab.Patient goes to the lab to get blood drawn.Lab sends off blood...  Read More
The Number Dental Professionals Have Been Waiting For
What if I told you that one number could tell you more about your patients’ risk for heart attack and stroke than their?You’d probably be surprised to hear that over 50% of heart attacks and strokes occur in people with normal cholesterol levels. But the fact is that 75% of heart...  Read More
AdWords Ad Copy: Best Practices for Maximizing the Character Limit
Pay Per Click (PPC) ads don’t leave you a lot of room for copy. You get 25 characters for the Headline, 35 characters for the URL, and 35 characters for each of the two lines of body copy. That’s not a lot of characters to communicate a full marketing message.So what can you do to...  Read More
Dental Marketing News: New Google Updates
Things are busy at Google. Last week the people behind the mostpopular search engine announced updates to their algorithm, as well as atotal redesign for their social media site, Google+. Here is a verybrief breakdown of the news and what it means for dentists.Google Algorithm UpdatesGoogle...  Read More
Grow Your Whitening Business in the Wedding Season
If you have been a regular reader of this blog you know I am passionate about using whitening as a practice-building strategy. With the June wedding season on the horizon, now is a great time to promote whitening in your office. Here are a few tips/suggestions I recentlydiscussedin an interview...  Read More
"WHY" do CAMBRA? An Interview with Dr. Doug Young
Q: What is your "Why"?A: The simple answer would be- why don’t you treat all patients theway you want to be treated? If you know drilling teeth alone is doingnothing to solve the disease, then anything you do to treat disease isbetter than doing nothing. To me there is a lot we can do now;...  Read More
Oral Cancer: Who, When, Where
In the US there are an estimated36,450 new cases of diagnosed each year, 25,420 in men and 11,120in women. Nearly 7,880 people die ofcancer of the oral and pharynx each year. The average age for diagnosis is 62 years and1.02% of people born today will be diagnosed with it during their lifetime....  Read More
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