Here is episode 62! Here I interview the wonderful Dr. Eric Studley. In this episode we really dissect the marketing practices and tactics that have worked in the past and continue to work and what is popular now that we should NOT be doing at all. Too many times we spent too much time trying to figure out the most innovative and dramatic way to attract a new patient, which can be okay but to a limit, sometimes we spend too much time on this and then realize we spent so much money trying to see what sticks that we passed up really good tactics and techniques; or what the case is sometimes is, we let go of what has always worked for the community and demographic.
We also discuss how having a team that LOVES what they do is essential. It's not just "important" anymore but it is crucial and essential. You should be able to have trust in your team, so much trust that if you didn't have to have them "clock-in" and "clock-out" you know they would still strive to perform their absolute best and stay the necessary hours to get the work done.
Dr. Eric S. Studley is a renowned speaker in the Dental Community, Dr. Studley has lectured throughout the country on the subjects of Ethics, Insurance Planning, Case Acceptance, Ergonomics, Risk and Practice Management.
Dr. Studley is licensed throughout the USA and represents all major insurance companies.
Associate Clinical Professor at New York University College of Dentistry
G.P. Director in the Department of Cariology and Comprehensive Care
Director of Practice Management at the dental school responsible for development and presentation of practice management skills to dental students
Director of Ergonomics
Speaker for the American Dental Association’s Practice Management Program
Has published articles in dental journals
A member of O.K.U. (Dental National Honor Society)
2/2009 Co-authored a Practice Management Textbook for new dentists – Titled “Dental Practice – Get in the Game”
LISTEN TO THIS EPISODE HERE
DR. ERIC STUDLEY'S LINKS:
Dr. Eric Studley's Insurance Website
Email: insurance@drericstudley.com
Doccupations Website
THE DENTAL MARKETER LINKS:
FACEBOOK
TWITTER
INSTAGRAM (you can talk to me more 1 on 1 here)