In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!
#83: EDDM Update: The Pros and Cons
- EDDM benefits and drawbacks
- Distribution costs
- Lower acquisition costs vs. return on revenue
- Which dentists should use EDDM?
- The pitfalls of postcards
- Design elements
- The "cheap" dentist in town
- The mirage of geographic targeting
- Correct mail campaigns
- Revenue generated from mail
- Messaging the RIGHT prospects
- Household income vs. geographic targeting
- EDDM tracking issues
- Paying money to brand yourself incorrectly?
- Putting yourself in the wrong competitive market