Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#69: Keeping It Real With Sandy Pardue

#69: Keeping It Real With Sandy Pardue

9/21/2017 9:43:00 AM   |   Comments: 0   |   Views: 28

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more!

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Podcast Highlights:

        
  • How dentists who invest in marketing can get more from the opportunities marketing creates
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  • The importance of a welcoming person on the phone
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  • How no phone training can mean death
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  • Live calling practices
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  • The importance of returning missed calls
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  • Patient retention: why patients quit
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  • Staff indifference
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  • How your leadership attitude affects staff
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  • Treatment and followup
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  • Not being afraid of facing truths
  •     
  • Not degrading the customer
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