Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#63: The Components of a Marketing Plan

#63: The Components of a Marketing Plan

8/3/2017 10:25:57 AM   |   Comments: 0   |   Views: 63
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?
 
 
Listen

 
Podcast Highlights:
  • Knowing your fundamentals
  • Location analysis
  • Supply and demand in your area
  • Reaching the top 40% of your local market
  • How marketable are you? Find out here
  • What is your unique selling proposition?
  • Local schools, charities, college
  • Avoid being boring
  • Using what has worked, getting rid of what hasn't
  • Advertising tech and public relations
  • Using the right mix of messaging
  • BUDGET
  • How is your competition?
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