Episode 49 is one you will need to listen to over and over from time to time! In episode 49 my featured guest is Dr. Michael Schuster. We discuss many things here but what is really interesting is how we break down marketing and what exactly you are doing wrong. You see, there are three forms of marketing and sometimes we try using the wrong type of marketing for our practice and spend tons of money and time only to see minimal or no results. If your marketing and advertising is bringing you hardly any results then THIS IS THE REASON WHY!
We also discuss the importance of in-bound marketing and what are the common mindsets and trends nowadays. Dr. Schuster gives tremendous advice for general dentist on how they can stand out in a saturated location but also how they can offer the same services like every other general dentist on their block but market differently to be seen. Honestly, that’s ultimately what we are trying to do here when you listen to The Dental Marketer Podcast; give you FREE ideas, strategies, advice, tactics, procedures (both clinically and non-clinically), and techniques to market your dental practice and attract new patients in the most simple, most unique, and most effective way possible. These dentist, specialist, consultants, and dental marketing experts on the show share their techniques and strategies with you so you know what to try and what works. AND they share with you what has NOT worked for them and their errors so YOU don’t have to go through these errors OR you may be doing these errors as we speak and you can STOP immediately and pivot your strategy.
The Schuster Center was founded in 1978 by Dr. Michael Schuster, a practicing private care dentist, to teach principles of life, business and high quality patient care.
For over 39 years, The Schuster Center has been helping dentists learn and apply sound strategies to create a business model in their practice which serves the professional model. A model designed to achieve profitability while enabling the dentist to work one on one with each patient in a non-manipulative approach to treatment acceptance.
Our work is aimed at helping dentists create a practice that they love to go to work in and enables the dentist to communicate and connect with patients to help them accept the dentistry they need, want and value.
The Schuster Center Model is built using proven strategies of Money, Time, Organization, Communication, Marketing, Sales, Values and Vision.
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DR. MICHAEL SCHUSTER’S LINKS:
The Schuster Center Website
THE DENTAL MARKETER LINKS:
INSTAGRAM (you can talk to me more 1 on 1 here)
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