Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?

5/11/2017 10:33:33 AM   |   Comments: 0   |   Views: 45

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.

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Podcast Highlights:

  • Are you overly concerned about your offer?
  • The different offers you make based on the demographics you are targeting
  • How do people REALLY choose a dentist?
  • Using patient-friendly language
  • Copy is for people, not for you!
  • Understanding features vs. benefits
  • The flaw behind "We have CEREC"
  • How to advertise your technology
  • "We can take care of this today"
  • Convenience
  • How to advertise your new gizmos
  • Understanding the difference between dentist benefits and patient benefits
  • Marketable attributes
  • Writing easily digestible content
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