There are many indicators that can show how a business is performing. You can look at revenue, sales and number of new patients for example, you can see the growth through this measures and the progress overtime. But, how do you measure things that are outside of your control like what people say and write about your business? Your reputation online should be looked at and monitored as it can have a really big impact on your business performance.
It doesn’t matter if you are very active or not online, one bad review can really have a great impact on your practice. That is why it is very important to implement a Reputation Management Strategy into your business plans.
Yes, online reputation management requires a lot of time spent on social media and responding to customer feedback, however there are also great benefits in effectively investing that time.
These are a few of the areas you should start looking at if you want to improve or start working on reputation management.
1. Online Business Reviews - You need to know what people are saying about you - the bad news is that it is not always going to be good! However, it is really important to be aware of reviews as they reflects the quality, reliability and reputation of your business. 70% of online customers have stated that they trust online reviews and they base their choice on what other people have to say.
Most of the people that write reviews have experienced your service, so you have to listen to what they have to say as it can help you improve. It is also very important to acknowledge and respond to the positive and negative reviews. How you deal with online reviews can reveal a lot about your business, so make sure you take the time to look through reviews and reply politely and tell customers that you value their opinion. Your main goal should be to develop a 5-star reputation online.
2. Listings - When people look you up online you want to make sure they get the correct information they are looking for and it is easy for them to find you. The more views, likes, shares and involvement you show online the higher you will rank on the search engines. Many businesses don’t realize that they put incorrect or outdated information online and that would only make your viewers go to your competition. Check that all your numbers and contact information are correct across your social platforms, ranking higher on search engines and having an audience talking about you will help you create more leads.
3. Social Media and Blogging – If you are a business that interacts with your customers and takes the time to be socially active online, the more attention you cana bring to your business and to make you stand out from your competitors. Many practices find it beneficial to share coupons or promotions with their visitors when they visit their pages or social media sites. This is a great way to attract new patients and build loyalty with your existing customers. Most people that visit, for example dental sites, go in there for contact information but also for useful content, interesting information and to subscribe to blogs. Make sure if you want to be involved in social media, to always keep your content updated and be consistent with your posts.
Your online reputation will be based on what the general opinion of your business is online, so by encouraging people to leave reviews, being aware of what the reviews say and answering back is a great way to deal with this. Making sure your listings are all correct, will also have an impact on your reputation as no wrong numbers or wrong addresses will be found if you make sure they are all the same across social media. And finally, be consistent in posting on social media, you don't want viewers to check your page and notice you haven't posted since 2003.
If you have any questions or want to know more about how we can help your practice, visit us at www.conversionwhale.com or call 1-855-699-4253. We’re always willing to help you blow your competition out of the water!