Dentaltown Learning Online
Dentaltown online ce blog
Blog By:
nareg
nareg

Creating a Remarkable Dental Practice: Advertising and Tracking by Fred Joyal

12/14/2023 9:00:24 AM   |   Comments: 0   |   Views: 88
We just added the following course to our library!

Creating a Remarkable Dental Practice: Advertising and Tracking by Fred Joyal

https://www.dentaltown.com/onlinece/details/987/creating-a-remarkable-dental-practice-advertising-and-tracking

With the advent of the internet, marketing has changed radically. Patients are harder to attract, money is often misspent, and results are hard to determine. This course lays out in detail how to budget properly for effective results, what media to test and what messages are most effective in attracting high-value patients.

You’ll understand how to plan and budget your advertising campaigns, and the importance of tracking results with proper reporting. The course tells you what reports you need and how to interpret them so that you are using your advertising dollars most effectively. It also covers what messages are most effective in attracting patients.


Upon completion of this course, you should be able to:
            
  • When and where to spend your advertising dollars
  •             
  • What reporting yields the most important information on advertising results
  •             
  • When to stop advertising
  •             
  • The most common pitfalls in digital marketing and promotion
  •             
  • What combination of digital and traditional advertising will work best for your practice
A nationally recognized speaker, Fred is the author of two best-selling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice Everyone Talks About. He was the co-founder of 1-800-DENTIST and is considered the leading authority on dental practice marketing. Calling on his 30+ years of experience in consumer marketing to dental patients, Fred uses a lively and entertaining approach to help practices maximize their production and long-term success.
Category: Marketing
You must be logged in to view comments.
Total Blog Activity
997
Total Bloggers
13,451
Total Blog Posts
4,671
Total Podcasts
1,788
Total Videos
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450