As a founder and CEO of Identity Dental Marketing, a company that offers ethical branding and digital marketing services to dentists, I have come across several mistakes that dental practices make when it comes to marketing. In this article, I will discuss these common mistakes and provide solutions to ensure that dental practices can avoid them.
Firstly, branding exists whether a dentist has intentionally crafted it or not. Therefore, it is crucial to audit a dentist’s digital footprint to ensure that their brand is well represented. However, many dental practices make the mistake of choosing a marketing company based on the lowest cost or biggest promises, which often leads to disappointment. Dentists should invest in companies that provide regular internal reports showing new patients, leads, and conversion rates to ensure that their marketing budget is well invested.
Secondly, many dental practices fail to set realistic expectations for their marketing campaigns. A branding campaign will have different goals and outcomes compared to a campaign aimed at generating immediate leads. Dentists should consult with marketing professionals to understand how different initiatives work and set realistic expectations.
Thirdly, some dental practices invest below the minimum viable budget, which is not an effective way to test or gauge a marketing method. Investing in a $300 ad spend is merely dabbling and will not provide accurate feedback on the effectiveness of a marketing campaign.
To avoid these common mistakes, dental practices should seek professional advice and take advantage of complimentary marketing planning sessions. These sessions provide an opportunity to discuss expectations, timelines, and minimal viable budgets. They also help dental practices to understand the importance of regular reporting and the need to set realistic expectations for different marketing initiatives.
In conclusion, marketing plays a crucial role in the dental industry, and dental practices should avoid these common mistakes to ensure that their marketing budget is well invested. Dentists should invest in setting a system providing regular internal reports, seek professional advice, set realistic expectations, and invest in minimum viable budgets. Dental practices that follow these steps will likely see a positive return on their marketing investment.
Get started today with your complimentary marketing planning session: Schedule Your Complimentary Consultation with Grace Rizza