Professional Transition Strategies
Professional Transition Strategies
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Professional Transition Strategies

Top Marketing Tactics Your Dental Practice Can Borrow from Other Industries

Top Marketing Tactics Your Dental Practice Can Borrow from Other Industries

9/20/2021 7:00:00 AM   |   Comments: 0   |   Views: 36

Personalized marketing

Real estate agents, in particular, have mastered the art of personalized marketing. Compared to standard marketing outreach, personalized marketing attempts generate a higher response using variable data, which allows you to customize multiple design points on a marketing piece, like a recipient’s name, address, neighborhood, or a personalized offer. For dental practices, this could mean utilizing birthdates, last appointments, and other information you already have on file to your advantage.

Online efforts

Online marketers rein supreme when it comes to automated emails based on follow-up content, such as purchase confirmation, items left in a cart, or renewal notice. Direct mail and email triggers for dental practices include appointment reminders, as well as new mover campaigns based on U.S. Postal Service records. Dental practices can also take advantage of end-of-year reminders to use their benefits before they lose them.

What’s next?

Contact the experts at Professional Transition Strategies for more guidance on how to keep up attrition rates at your dental practice.

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