Podcast Episode #229: Shaun Buck – Standing Out from Market Commoditization Part 2
Episode #229: Dentist Freedom Blueprint Podcast
Shaun Buck – Standing Out from Market Commoditization Part 2
We are back for round two of chatting with Shaun Buck, and today we will continue the conversation about marketing on a higher level. Shaun discusses the importance of storytelling and explains how you should be using stories in your marketing to communicate strategically and authentically. From gaining the stories you need to learning how to express them in the best way, this episode is packed full of actionable value.
When it comes to personalizing, segmenting, and doing anything but the basic newsletter, it can be hard to manage the time and costs that come into play. Listen in to hear how Shaun’s team is set up to handle all the little details of extracting and utilizing client stories and leveraging them in an efficient way. He also discusses the money side of things, the power of personalization, and more.
1:21 – How to grab the stories you need and use them in the right way.
3:30 – How not to be a commodity.
5:05 – How Shaun helps people get started optimizing their lists and spending.
6:43 – The best way to market a newsletter and segment your list into specific groups.
8:15 – How Shaun’s team provides a turn-key service that saves time and makes things run smoothly.
11:15 – Comparing the statistics of email newsletter views vs. physical newsletter views.
15:18 – The power of personalized newsletters and marketing.
Featured on the Show:
Shaun Buck: Site | Twitter | Facebook | Instagram | LinkedIn
Text Opt in for a free book and more: Text “Phelps” to 208-269-9111
No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck
P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think):
1. Listen to my weekly podcast:
“The Dentist Freedom Blueprint.” Listen at: www.dentistfreedomblueprint.com. It’s where I connect with my Trusted Advisors and other industry Influencers to dig in deep, sifting and sorting strategies for growing wealth tax-free, creating tax deferral compounding strategies, and building real net worth through sustainable passive cash flow.
2. Grab the first 3 chapters of my latest book:
“From High Income To High Net Worth – For Dentists.” The Ultimate guide for anyone who desires to build cash flow and net worth through real estate investment without ever meeting a tenant or fixing a toilet. Visit www.freedomfounders.com/free-book-chapters and start reading.
3. Apply To Visit The Mastermind:
If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (5-7 years max), visit this link to apply for a seat. www.freedomfounders.com/step-1
4. Want to Move to the Front of the Line? Fast Access Insider Group:
If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call 888-548-5855 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access Insider Group – we’ll set up a time to talk, find out about your goals, and see if there is a fit.