Voice search is a rising phenomenon that is changing SEO and the digital marketing world as we speak. People are using their mobile phones and home assistant devices to look for local businesses and services. Your dental practice is no exception to this trend.
Voice search is different in many ways compared to traditional typed search. In other words, you will need to modify your existing SEO tactics to maintain your Web traffic to keep up. This post will help you do so.
A. What Is Voice Search?
Voice search allows you to search the Web by speaking phrases aloud rather than typing them into a search engine. You can use any Web-enabled device such as Google Home, Apple HomePod and Amazon Echo as well as mobile and laptops for voice search. By 2020, voice search will comprise 50% of all online searches.
B. Why Voice Search Dental SEO?
As voice searches become common, your dental practice SEO will also need to adapt accordingly.
1. Increased Visibility
With voice search, you can enjoy better visibility in local searches. Most voice search queries are in the form of questions such as "Where is the nearest beauty salon?" or "find the nearest coffee shop." Thus, a voice-optimized dental website is likely to show up in "nearby dentist" search queries.
2. Rise of Mobile
An increasing number of people are using mobile. It has already taken over the desktop as the way of accessing the internet. As of February 2018, mobile devices accounted for 52.2% of webpage views worldwide
The increasing number of tech-savvy Millennials is going to escalate mobile use further in the coming years. As the mobile is the primary on-the-go voice search device, you need to start focusing on voice search SEO.
3. Entry of Voice Search Devices
Home assistants or digital assistants such as Google Home, Amazon Echo, and Amazon Alexa have proved to be game changers in voice search marketing. They are increasing in popularity throughout the United States. CIRP survey data suggests total smart speaker sales in the U.S. reached nearly 45 million at the end of 2017, with nearly 18 million smart speakers being sold in Q4 of 2017.
4. Convenience for Consumers
Voice search offers the next level of convenience. You can order a pizza or call a cab without leaving your room or holding a device in your hands. You can use natural language to search for what you like as voice search quality has improved. https://www.dentaltown.com/blog/editpost/10784/voice-search-optimization-a-new-phenomenon-you-cannot-ignore is now above the 90% marker in voice search capture ability and likely headed near 100% soon.
C. Voice Search Dental SEO Best Practices
Now that you know what voice search is and why you need to focus on voice SEO, let's see how you can do it.
1. Make Your Site Mobile-Friendly
First, you have to make your site mobile-friendly as most people use mobile devices for voice search. Your website will show up on their mobile devices. If they can quickly browse your website on a smartphone, they are more likely to call you for your services.
You need a fast-loading and concise website with crucial information at the front and center. Make it easy for them to find the information they want or else they will leave your site frustrated and may never come back. Use high-quality images, videos, and other media that people can readily view on their smartphones.
2. Use Long-Tail Keywords
When people use voice search, they tend to use long-tail keywords as they are more conversational. So, you need to include as many long-tail keywords in your website content as possible. If necessary, you can update the entire site content accordingly. Just make sure to use the most relevant long-tail keywords that also include your location. The ultimate goal is to guide your user to your dental clinic.
3. Focus on Natural Speech Patterns
Along with long-tail keywords, you will also need to use a more natural and semantic language on your website. People will use terms such as "best dental cleaning service near (location)" or "where can I find the best dental cleaning service near me?" Incorporating natural language into the core website is going to be a challenge.
However, you start blogging to achieve this goal. You can use natural speech patterns in a blog post without making it too wordy. Plus, adding fresh, relevant, and informative content to your site will help improve its search rankings.
4. Update Your Search Directory Listings
Dental service is a local business. So, when searching for your clinic, Google will scan local business directories such as Google My Business, Yelp, Smile Guide, or Super Dentists, among others. You will need to update your listing and monitor the user reviews on these directories.
Make sure your listings are claimed and verified accurately. Update your clinic address, email, and contact details if and when necessary. Also, be sure all your listings are consistent. It will help improve your rank in local directories, which in turn, will boost your rank in local search.
5. Consult Professionals
Making all these changes without affecting your website's present ranking is a challenge. This process also requires considerable time and effort. So, if you can afford it, entrust the job to the professionals. Digital marketing firms can give your website a complete voice search overhaul. They can also help you monitor your website to see if the voice search SEO updates are working.
As you can see, voice search is here to stay. Your dental website will need to be optimized for voice search SEO. The sooner you do it, the better results you will see. Hopefully, these five pointers will help you set up a successful voice search SEO strategy. Make it a point to stay up-to-date on the latest voice search trends to remain a step ahead of your competitors.
I'm Vivek, Local SEO Business Consultant at E2M, one of the fastest growing digital marketing agencies in India. We are committed to meeting the highest ethical standards of digital marketing services to drive strategic and sustainable business growth.