Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#102: Dental Insurance - An Offer You Can't Refuse?
Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!Download: Libsyn: iTunes: Customize Your Marketing Plan: Podcast Highlights:-Insurance as a...  Read More
#101: Leads Have No Teeth!
In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. Download This Podcast: Get Started With A Marketing Plan: Follow us on iTunes: Follow us on Stitcher: Podcast...  Read More
#100 Highlight Topic: To Niche, or Not To Niche?
Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?#100 Highlight Topic: To Niche, or Not To...  Read More
Top 10 Ways To Destroy Your Advertising Results Part 3 (#7, 8, 9, 10)
In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.Top 10 Ways To Destroy...  Read More

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