Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.Listen#81 Committing to PPC: Truths You Need To KnowPodcast Highlights: Defining acronyms Bidding for...  Read More
#80: I'm Planning to Buy a Practice. But Before I Do...
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.Listen:Podcast Highlights:    What does the local market look like?    What is your doctor:patient ratio?    Is there a reason the practice is being sold? ...  Read More
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"Listen#79 Preparing for Next Year Part 6: DesignPodcast Highlights-Do you promote one thing, or multiple things at a time?-Actual mailings...  Read More

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