Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#66: Escaping Insurance Part 2
"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!ListenPodcast Highlights:    What is the average age of a practice that starts the transition?    How many new patients per month is "safe" before you start?    How...  Read More
#65: Find The Needles In Your Haystack
Cross-Referencing Your New PatientsListenWhat is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?ListenPodcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your area Reaching...  Read More
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More

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