Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#55: What Makes a Good Video?
What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.Listen:Podcast Highlights: The three types of video The importance of a...  Read More
#54: Are You Overlooking These Hidden Gems?
In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.Find out your practice’s marketable attributes with...  Read More
#53: Emergencies! Yuck!
Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.ListenPodcast Highlights: The macroeconomics of dentistry before and after 2008 Cosmetic dentistry The drop in routine care The onslaught of...  Read More
#52: How to Help Your Marketing Firm | 	Getting Your Ducks in a Row!
In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.ListenPodcast Highlights: Clients that have stayed with a company for years – what do they have in common Responsiveness Avoiding the waiting game Agreeing that the big picture...  Read More
#51: If Your Offer Is Your Best Foot Forward, You Have No Feet! | What Makes Good Copy?
In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.ListenPodcast Highlights: Are you overly concerned about your offer? The different offers you make based on the...  Read More

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