Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#50: Lifecycle of Marketing a Practice | Dental Marketing Mastery Podcast
What is the lifecycle of marketing a practice? Why do you often see competing dental practices side by side on the same street? In this episode, Mark and Howie explain all of this and more.ListenJoin our Facebook group: The importance of a wide-area analysis The ratio of potential patients to...  Read More
#49: Who Are You? | Avoiding Bad Perceptions
ListenWho are you, or rather, how is your practice perceived? In this podcast, we highlight how you can affect this perception through your marketing and other efforts. The person at the grocery store Why people don't want to go the dentist in the first place Views depend on demographics ...  Read More
#48: Multi-Specialty Marketing Plan Example | Dealing with Transitions or a New Practice
ListenIn this episode of Dental Marketing Mastery, we run through an example marketing plan we did for a multi-specialty practice.Podcast Highlights Setting the marketing foundation Specialists Dealing with a capacity increase Getting this practice to the “next level” ...  Read More

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