Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast
Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email?In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.ListenPodcast Highlights:We just attended the "Get it Done Weekend"and it was great! It is a great place...  Read More
#46: Internet Strategy: Connecting the Dots | Dental Marketing Mastery Podcast
We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.ListenPodcast Highlights: How reviews and reputation management affect online AND offline performance Googling pizza as an exercise The...  Read More
#45: Combining Online and Offline Marketing | Like Peanut Butter and Jelly
In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.ListenPodcast Highlights: The problem with putting all of your eggs into one basket Offline advertising's effect on your online properties Over-allocating budget to...  Read More
#44: Don't Forget to Close the Back Door | Dental Marketing Mastery Podcast
How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.ListenPodcast Highlights: Promoting conveniences and technologies "If your offer is your best foot forward, you have no feet!" How to measure New Patients vs. Overdue...  Read More
#43: Online Patient Scheduling -- It’s Not the Antichrist! Interview with LocalMed CEO Keith English
ListenIn this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.  Read More

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