Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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Dental Marketing Mastery #26: Managing Your Online Reputation
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain. Listen Podcast Highlights: The importance of online reviews Control triggers for...  Read More
[Podcast] DMM #25: Pay Per Click Fundamentals
Listen Mark and Howie explain PPC, how to get the most out of your money, and more. Podcast highlights: PPC definition and examples Which search terms should you bid on? How bidding works Switching up phrases instead of abandoning PPC How to go from $20 per click to 45c per...  Read More
[Podcast] #24: Adding a New Service? How to EFFECTIVELY Get the Word Out
Dental Marketing Mastery #24: Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain. Listen Podcast Highlights: Where to start Costs and statistical analysis of success The first mediums you should explore The first...  Read More

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