Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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[PODCAST] DMM #22: Phone Coverage. Increase Your ROI by 20% Without Spending a Penny
Download Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it. Podcast highlights: The best times to have your phones covered How to get the most out of voicemail How to screen between new patients and...  Read More
DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!
In this episode of Dental Marketing Mastery, Mark and Howie break down the differences between EDDM and Bulk Mail, when you should use EDDM, which demographic is better, and more. Listen Podcast Highlights: What is EDDM? When should you use it? The right budget for EDDM Why EDDM...  Read More
[PODCAST] DMM #21: Ditching Your PPOs? Do it Right, and Avoid Disaster
Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract. Podcast Highlights: What IS insurance participation, really? What do you get out of it? Comparing insurance participation rates to an effective marketing budget How long...  Read More

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