Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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Dental Marketing Mastery #17: Website Do's and Don'ts
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, we explain. Listen Podcast Highlights Ownership of your site's domain The page most moms will visit The importance of your...  Read More
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! The...  Read More
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague off dentistry: pre-appointing everyone in hygiene! The...  Read More
Dental Marketing Mastery #15: Common Mistakes Part 3, Custom vs. Cookie Cutter
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Listen Podcast Highlights: Understanding how your promotions look...  Read More
Dental Marketing Mastery #14: Common Mistakes Part 2
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Podcast Highlights: Why using what you "like" can be an expensive pitfall. Taking input from...  Read More
Dental Marketing Mastery #13: Common Mistakes, Part 1
Listen: Are you making some of these mistakes when it comes to marketing your practice? Podcast Highlights: Mistake 1: Not calculating or adhering to a marketing budget. Definition of a budget. Percentage of revenues that should be dedicated to marketing. An example practice and...  Read More
[VIDEO] The Impact of Marketing on Dentistry
We've always believed in elevating the perception of dentistry through our work. But what is the impact of marketing on dentistry? Mark and Howie explain.   Read More

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