Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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Dental Marketing Mastery #5: What is Dental Web Content?
In this episode of Dental Marketing Mastery, we reveal Dental Web Content, an online portal that contains over 26 years of tested marketing material for dentists. We also discuss why we created Dental Web Content, why we believe that dentists should promote dentistry on its benefits, and why we do...  Read More
[Video] The Three Levels of Direct Mail
Post cards, trifolds, brochures, magazines... how do you make sense of direct mail marketing? Who should I target, and what should I say? Which direct mail type drives the most revenue? Let Mark and Howie explain below! Want to get new patients to your practice? Check us out at   Read More
Dental Marketing Mastery #4: How to Budget Your Marketing
In this episode of Dental Marketing Mastery, we discuss one of the most important things about marketing your practice -- your budget! How much should you allocate towards marketing? Which mediums should you spend the most in? How do you avoid a start and stop mentality? All of these questions and...  Read More
Dental Marketing Mastery Episode 3: What Moms Need to Hear from You!
In episode 3 of Dental Marketing Mastery, we further expand on the two halves of the market and answer the most important question: what do moms need to hear from you? Play 3: What Moms Need to Hear from You! Direct Download Listen in iTunes Watch on YouTube:   Read More
[Video] How do I Promote Using Print Media?
Print media can be one of the most effective mediums for reaching your patients. Watch the video below to learn how neighborhood newspapers and local publications can help boost your efforts from direct mail and more!   Read More
Dental Marketing Mastery Episode 2: Market Characteristics
In our second installment of Dental Marketing Mastery, we go further in depth about the two halves of the market and explain what you can expect from these folks, what types of media work best for each segment, and how to target. #2: Market Characteristics Play Watch on Youtube   Read More
[Video] How do Dentists Promote Using Direct Mail?
Dentists often ask, "How do I promote using direct mail?" There are many ways, but correct targeting and tested designs, are the staples of direct mail. Watch the video to learn more. Want to get new patients to your practice? Check us out at  Read More
Dental Marketing Mastery Episode 1: The Two Halves of the Market
#1: The Two Halves of the Market In our first episode of Dental Marketing Mastery, we lay the foundations of dental marketing: knowing your market! Direct Download Listen in iTunes Play: Watch: For more information about dental web content, visit us at   Read More

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