Get Clients Now
Get Clients Now
Get Clients Now podcast features Dr. Ken Newhouse interviewing the world's leading experts on marketing, ethical persuasion, retention and communication, so your practice can become more profitable. Listen on iTunes - https://apple.co/2tShPW4
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Ken Newhouse
Ken Newhouse

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145 - The T5 Framework - 4 of 5 – Getting Involved In Those Online Word Of Mouth Conversations About You and Your Practice
When you reach out to human beings with the intention of getting them to start talking about you and your practice (online and offline), they’re gonna expect you to join the conversation!I’m a conservative, but the “George W. Bush” method of handling word of mouth about you and your brand (whether...  Read More
141 - (2 of 5) Element #2 of the T5 Word of Mouth Marketing Framework – “To Generate Positive Word of Mouth, Give Them A Compelling Topic They Can Share Consistently and Easily”
Positive word of mouth that gets shared consistently and successfully begins with a message that’s spreadable.  The topic of your message has to contain one or more elements of innovation, passion, power, prestige, trust, or mystique.  Having said that, however, it doesn’t mean that spreadable...  Read More
139 (3 of 3) - How To Kill Positive Word Of Mouth:  Method #3 –  Forget Why People Talk About You
A WARNING FOR DENTISTS: When Krispy Kreme first arrived they enjoyed rapid growth driven by positive word of mouth. Their doughnuts were hard to get, fresh & in limited supply.Their amazing growth, however, instantly disappeared when they put their donuts (cold and stale) on store shelves and in...  Read More
135 - Reason #5 That Patients Engage In Positive Word Of Mouth Is Because It Helps Them Feel Connected To The Group
The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection.Our clothes, our cars, where we shop and the Dentist we see are ways we show who we are. We share a bond with...  Read More
133 - Reason #4 That Patients Share Positive Word Of Mouth About You and Your Practice Is That It Makes Them Feel Important
Some people talk because it makes them feel important when others ask for their opinion.They love being seen as the “go-to-expert.”  In fact, the more that people ask their advice, the more important they feel. If you want to generate more positive word of mouth for you and your practice, identify...  Read More
131 - Reason #3 That Clients Engage In Positive Word of Mouth Marketing Is Because They Genuinely Like To Help Others
The desire that certain types of people have to look smart, appear valuable (and important) is often paired with an altruistic higher-level motivation ...“The genuine desire to help other people.”They want everyone else to enjoy what they are enjoying, and it bothers them when they see people...  Read More
129 - Reason #2 That Patients Engage In Positive Word of Mouth Marketing Is Because It Makes Them Feel Good
Word of mouth is always driven by emotion and the desire to improve one’s status, not by the specifics of your practice, the "institute" where you received your training or the "guru" you studied under.  People talk about you, your practice and the things you do there because they want to look...  Read More
127 - “How Can I Get My Prospects and Clients To Spread Positive Word Of Mouth About My Brand and Me?” – Introducing the 3-Reasons People Talk Positively About You
If you want prospects and patients proactively (and positively) talking about you and your practice, you’ve got to have a clear understanding of what motivates people to engage in conversation with others. There are three basic motivators that drive word of mouth and if you want your prospects and...  Read More
123 - Word of Mouth Marketing Rule #2 - Make It Easy for People To Share Your Message
Most human beings are lazy. In fact, they’re often incredibly lazy.  So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno. “OK! So, how do you do that, Ken?”  There are two things to get this...  Read More
122 - Word of Mouth Marketing Rule #1 – How To Be Remarkable So You Can Create Massive Word of Mouth for Your Brand!
How many people do you know that get excited when they hear someone talking about a boring company? A boring product?  A boring brand or boring ad?If you’re like me, the answer is NONE! If you want people to be excited enough to talk about you or your practice, you’ve got to BE REMARKABLE & DO...  Read More
Retargeting:  Dental Marketing's Newest Frontier
98% of Visitors to Your Website Leave Without Calling Your Officefor An Appointment: Retargeting Facebook and Google (The New Frontier in Dental Marketing) Brings ThemBackThe Statistics: 98% of prospective patientswho are “shopping” for a Dentist will leave your website without...  Read More
Why Patients Stick:  New Data Reveals How To Improve Retention & Increase Referrals / Infographic
In 17 years of private practice and the 10+ years I've been coaching I can’t remember having ever met a Dentist who didn't believe that word of mouth is the most effective and powerful method for generating quality new patient referrals. Having said that, I can count on one hand (with fingers...  Read More

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