Company Releases Plaque-Identifying Anticavity Toothpaste

Posted: December 28, 2015
Edited by Dentaltown staff

NEW YORK—Remember when you visited the dentist as a kid, and had to chew on pink tablets that showed where plaque had gathered on your teeth… then, brushing away until you revealed a beautiful, bright smile?

Meet that concept for the 21st century—Introducing Plaque HD.

It’s a new and first-of-its-kind toothpaste, invented by dentists and orthodontists to help their patients brush better and smarter. Plaque is clear, so it’s difficult to detect with the naked eye. Plaque HD acts as a tool to show the user exactly where plaque has gathered, using an indicating dye to turn it teal. The color only disappears once you’ve brushed all the plaque away.   

Imagine a brushing experience so powerful that it feels like brushing and using mouthwash at the same time. With patented Targetol technology, users remove the plaque from their teeth and fight cavities simultaneously, once again revealing a bright and beautiful smile.  Perfect for all ages, it instills strong brushing habits in kids, keeps teeth healthy while teens are in braces, and is a fantastic tool for adults to maintain a great smile. 

Independent studies conducted in the orthodontic department at University of Illinois at Chicago College of Dentistry show that patients who used Plaque HD had twice as much plaque removal when compared to patients who used a standard toothpaste on the market. 

PlaqueHD is much more than just a toothpaste—it is a unique product that not only cleans teeth, but removes plaque and bacteria to ensure overall health. The plaque and bacteria that is left undetected after brushing can lead to periodontal problems—and studies show that periodontal disease has a connection with heart disease and stroke.  Improving oral health can potentially decrease the risk.

For more information or to purchase, visit


Townie Perks

Townie® Poll

Are you currently using teledentistry in your practice?

Site Help

Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2020 Dentaltown, L.L.C., a division of Farran Media, L.L.C. • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450