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BrushyBall Launches Kickstarter Campaign to Improve Children’s Dental Health

Posted: February 5, 2015

Edited by Dentaltown staff

BIRMINGHAM, Mich.—BrushyBall, LLC launched a Kickstarter campaign to help fund the manufacturing and marketing of its educational toothbrush training coach for children. 

The sink-top toy, BrushyBall, was developed by entrepreneur Robert Malen, who learned that singing toothbrushes with built-in timers did not teach his 4-year-old daughter how to properly brush her teeth.

“When I asked her if she brushed her teeth, she could truthfully answer yes because she brushed until the music stopped,” explained Malen. “However, when I watched her brush, I could plainly see she was only focusing on a few teeth.” 

Malen set out to design a better product that would teach proper brushing technique in a fun way. After five years of self-funded research and development, Malen produced the BrushyBall prototype. The toy uses a follow the leader sequence to demonstrate and encourage proper tooth brushing

“BrushyBall is by no means a solution in search of a problem. In fact, a recent study by the U.S. Centers for Disease Control showed a disturbing uptick in the number of cavities among children aged 5 to 19 years old and within that group, the largest increase was in the 3 to 5 year old age group. We need to nip this trend in the bud, when children are first learning about oral hygiene and what better time to launch than February, which is National Children’s Dental Health Month," said Malen.

BrushyBall currently has a suggested retail price of $29.95.
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