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Elevate Your Work Engagement as a Business Leader by Prioritizing Dopamine-Generating Strategies
Although I'm not a psychologist or medical expert, it's worth noting that dopamine is often released in response to rewarding experiences. For business owners, engaging in activities they find rewarding or reinforcing can trigger dopamine releases, though these activities can vary widely among...  Read More
Elevate Your Dental Office's Success with These Resourceful Suggestions
Change is inevitable, particularly within the dental field, necessitating ongoing evaluation and innovation to maintain a competitive edge. Here are several strategies to enhance patient outreach and adapt to evolving needs: Enhanced Patient Experience Dental practices often risk appearing overly...  Read More
After 2 Months of Running Ads, Why Haven't I Seen Results Yet?
Paid digital advertising, like all marketing methods, requires patience to yield significant results. It's important to understand that success doesn't typically happen overnight. Instead, it evolves gradually over time as the campaign gains traction and optimization efforts take effect. By the...  Read More
Is Now the Right Moment to Create an eBook?
As you embark on your journey towards becoming a recognized key opinion leader, someone with groundbreaking insights in business management, or perhaps an educator sharing valuable practices, you might be contemplating whether it's the right time to venture into the realm of ebook creation. This...  Read More
Recruiting Your Dental Startup: A Thorough Manual for Staffing
Are you in the thrilling stage of launching a new business or practice but feeling the pressure to build the perfect team before your grand opening? Don't worry; you're not alone on this journey. Success hinges on a systematic approach, meticulous planning, transparent communication, and informed...  Read More
Strategies for Increasing Word-of-Mouth Referrals
Word-of-mouth referrals stand as a cornerstone for the growth of any dental practice. When satisfied customers enthusiastically recommend your services to their network, it initiates a reliable influx of new clientele. But how can you effectively foster more word-of-mouth referrals? Here are...  Read More
Strategies for Increasing Word-of-Mouth Referrals
Word-of-mouth referrals stand as a cornerstone for the growth of any dental practice. When satisfied customers enthusiastically recommend your services to their network, it initiates a reliable influx of new clientele. But how can you effectively foster more word-of-mouth referrals? Here are...  Read More
What is Identity Dental Marketing's Approach to Handling Direct Mail Campaigns?
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on...  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
The Patient First Podcast Episode 132: How to Start Offering Full-Arch Dental Implants—An Interview with Greg Essenmacher
Imagine the possibilities if you started completing more full-arch dental implant cases. How much would your practice grow? Would you be able to work shorter days? Retire earlier than expected? There are more patients out there who stand to benefit from multiple implants than you may realize....  Read More
What Key Performance Indicators Should I Focus on Regarding Google Ads?
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
Why You Should Embrace These 3 Aspects of Marketing
For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth. For some practitioners, the reluctance to embrace marketing stems from concerns about added...  Read More
Handling a negative review?
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
Key Facts About Branding You Should Have in Mind
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
Identity Dental Marketing Presents Its Latest Lead Nurturing System
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
Latest Update: Google Now Enables Dentists to Utilize Local Service Ads
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Exploring the Depths of SEO: What Do SEO Services Include?
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Unlocking the Benefits of Identity Dental Marketing's Comprehensive Marketing Plan
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Identity Dental Marketing Sets New Standards in Analytics and Reporting
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
Empowering Ownership: The Crucial Aspect of Your Phone Number on Your Website
In the digital age, establishing a genuine and personal connection with your audience has become paramount. It is now more crucial than ever to create a sense of trust and credibility, and one of the most direct avenues for achieving this is through the inclusion of a phone number on your website....  Read More
Is LinkedIn Advertising a Wise Choice?
LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and...  Read More
Erase No-Shows
Introduction: No-shows pose a significant challenge for dental practices, resulting in lost revenue and wasted resources. This article explores effective strategies for dentists to reduce missed appointments, offering three valuable tips.             Confirmation Language:                  ...  Read More
Ultimate Guide to 3D Printing in Dentistry
Ultimate Guide to 3D Printing in Dentistry  have become increasingly prominent in the dental industry, and for good reason: they are proving to be an invaluable tool in the creation of dental appliances and models. Continue reading for an ultimate guide to 3D printing in dentistry with insights...  Read More
Techniques for Delivering Successful Complete Dentures by Dr. Leif Stromberg This is the fifth and last course of a 5-course series on "Keys to Complete Denture Success" and presents important keys to tissue-supported complete denture success regarding techniques and steps for delivering...  Read More
Categories: Prosthodontics
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