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Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Are Your Dental Google Ads Campaigns Fully Optimized?
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Have Your Dental Blogs Been Optimized?
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
What's Your Result?
Assessing Your Website's Effectiveness Having a robust website is crucial for the success and expansion of your practice. It facilitates easy patient discovery through search engines and effectively communicates your practice's identity. Website Modernity and Brand Consistency Is your website...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Episode #803: KPIs Are a Scoreboard for Your Practice
AT consultants Tiff and Denae discuss key performance indicators (KPIs). When utilized correctly, KPIs can help you understand if the individual pieces are moving in the right direction for the practice as a whole. They touch on finding the right metrics for positions, examples of what to track,...  Read More
Effective Ways to Advertise a Dental Practice on Instagram and Facebook
Leveraging social media platforms like Instagram and Facebook presents an effective strategy for expanding your dental practice and drawing in fresh clientele. Instagram Reels, a feature facilitating the creation of short videos synchronized with music, has simplified the process of reaching a...  Read More
Emphasizing Individuality in Marketing: Why It Matters
Navigating the intricate landscape of marketing to effectively promote your business can often feel like a daunting task. This is precisely where Identity Dental Marketing excels, as they possess the insight to recognize the unique nuances of your business and are adept at crafting tailored...  Read More
Episode #768: Dental Consultant's Top Tips to Maximize Your Software
Tiff and Dana return with efficiency hacks for going paperless in your practice. They touch on softwares to utilize, how to set expectations from the beginning, where you can go paperless right now, and more. Episode resources:   Read More
Revolutionizing Dental Office Advertising: Beyond the Conventional Geotargeting SMS Approach
In today's digital landscape, marketing strategies have undergone significant evolution. For businesses, particularly dental offices, effectively reaching the right audience with tailored messages is paramount to success. Geotargeting SMS marketing has emerged as a popular approach in recent...  Read More
Improving Accuracy: Unveiling Identity Dental Marketing's Tech Advancement with Google Analytics
In the ever-changing realm of digital marketing, precision holds utmost importance. Identity Dental Marketing has always prioritized the significance of ensuring that each data point contributes meaningfully. Today, we are delighted to unveil a significant advancement in our pursuit of accuracy and...  Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
Episode #757: Finally Make Ordering Supplies Easy. With Derek Flesher at Ordo.
Kiera is joined by Deren Flesher, co-founder of Modento, to talk about a brand new product: Ordo! Ordo is a procurement software to help practices manage and order supplies. It’s built by dentists and refined by team members, so you know you’re getting a tried-and-true product. Dr. Flesher talks...  Read More
Navigating Hard Conversations: Embracing a Three-Step Routine for Success with Grace Rizza
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
Guaranteeing Client Safety: Unveiling Identity Dental Marketing's Robust Security Strategies
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
Be Wary of Facebook Messenger Scams: Tips for Recognizing and Reporting Phishing Messages
In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be...  Read More
Strengthening Your Brand: Embracing the Advantages of Supporting Local Sports Teams
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Dr. Bob Pick: Episode #168: Practice Management Tips and Advice
I was privileged to host Dr. Bob Pick, a periodontist, dental consultant, and founder of the Purple Cow Wow Facebook group, and we chatted about how he helps other dentists and dental offices succeed.  Enjoy the episode.    Read More
Techniques for Running a Successful Webinar
Leveraging Webinars for Digital Engagement Webinars: The Convenient Alternative Webinars, the digital offspring of traditional seminars, offer a convenient platform for real-time interaction between presenters and global audiences without the logistical headaches of physical events. Driving Lead...  Read More
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
What's Included in a Dental Marketing Session?
When you're prepared to expand your practice and connect with more of your ideal patients, investing in a brief session with an experienced dental marketer can have a profound impact on your success trajectory. While we can't speak for every company, we can certainly outline what you can anticipate...  Read More
Creating a Foundation of Trust with Dental Patients:
A Comprehensive Guide to Building a Thriving Practice Trust forms the bedrock of every successful dental practice. Establishing a solid rapport with patients is paramount for garnering their cooperation, loyalty, and adherence to treatment plans. To enhance patient-practitioner relationships and...  Read More
Elevate Your Work Engagement as a Business Leader by Prioritizing Dopamine-Generating Strategies
Although I'm not a psychologist or medical expert, it's worth noting that dopamine is often released in response to rewarding experiences. For business owners, engaging in activities they find rewarding or reinforcing can trigger dopamine releases, though these activities can vary widely among...  Read More
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