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Do Your Fees Reflect the Quality of Your Service?
Determining the appropriate pricing strategy for your services can be a daunting task. There's a common belief that lowering fees attracts more clients, but in certain industries, pricing directly correlates with perceived value. Underestimating your services may not only attract the wrong...  Read More
Understanding Your Worth: A Comprehensive Approach
Setting fees for the variety of services you offer can be a daunting task. Fee setting plays a crucial role in the success of your business, yet many find it challenging to navigate. If you're feeling overwhelmed by the process of determining and establishing your fees, fear not—we're here to help....  Read More
Episode #826: Solving the Too-Full, Not Productive Schedule Problem
Kiera takes a close look at scheduling, and what to do when things are too full — a hot topic in offices right now. She urges listeners to change how insurance is being presented; avoid double-booking; and consider an expansion of hours. Episode resources:   Read More
6 Strategies to Prevent Burnout During Business Expansion
When you first ventured into entrepreneurship, the thrill of starting something new likely kept you buzzing with excitement, perhaps even causing sleepless nights fueled by anticipation. However, as the years pass, that initial fervor may transform into a more subdued sense of satisfaction with...  Read More
End the Pattern of Losing Cases!
You provide an array of services tailored to your patients' needs, aiming to offer both convenience and revenue growth. However, despite these efforts, your patient acceptance rates remain low. The culprit? Likely your marketing strategy. The Issue:  Rather than offering personalized materials, you...  Read More
White Spot, What Now? An Update on Incipient Caries Treatments by Dr. Jeanette MacLean Don't just watch non-cavitated lesions; arrest and remineralize them! Help your patients delay or avoid entering the restorative dentistry death cycle with noninvasive caries treatments. This course will...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Why Marketing Agencies Prefer Your Ad Spend to Flow Through Their Channels: Unveiling Three Key Reasons
Marketing agencies often have a preference for steering your financial resources through their own channels rather than directly allocating them to platforms such as Google Ads or Facebook. This inclination is driven by several underlying factors that warrant exploration. Firstly, when marketing...  Read More
Episode #810: A Hot Topic for Practices: Treatment Plans
Did you know: presenting treatment plans is 80% psychology and 20% skill? In this episode, Kiera talks through the Dental A-Team tried and true method of treatment plans, both the psychology and skill aspects. Episode resources: Reach out to Kiera:     Read More
Episode #807: How to Level Up the Treatment Coordinator Position
Welcome to the treatment coordinator realm! Consultants Tiff and Dana closely analyze what a treatment tracker is and how you can use one most effectively for your practice. They touch on:          What a tracker can look like (they can be different for each person)               How to identify...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Episode #805: Office Autopsy: Implementing PRF
The popular office autopsy is back! In this episode, Kiera talks about a practice that worked with DAT to implement PRF (platelet-rich fibrin) into its toolbox. Not only did the therapy service massively increase this office’s production, but the team stayed consistent and focused for a majority of...  Read More
Episode #803: KPIs Are a Scoreboard for Your Practice
AT consultants Tiff and Denae discuss key performance indicators (KPIs). When utilized correctly, KPIs can help you understand if the individual pieces are moving in the right direction for the practice as a whole. They touch on finding the right metrics for positions, examples of what to track,...  Read More
Episode #768: Dental Consultant's Top Tis to Maximize Your Software
Tiff and Dana return with efficiency hacks for going paperless in your practice. They touch on softwares to utilize, how to set expectations from the beginning, where you can go paperless right now, and more. Episode resources:   Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
Episode #758: Make Exams As Easy As Possible
Britt and Tiff focus on ways teams can streamline skills in 2024. This episode is all about standardizing exams, for one doctor or multiple. They talk about ideas to streamline, how to involve the right people in implementation, and more Episode resources:   Read More
Episode #756: Do You Want Dessert? Increase Your Case Acceptance By Using This Simple Method.
Are you asking the right questions of your patients at the right time (and with the right energy)? Kiera and Tiff explain how to increase your practice’s case acceptance by assuming the yes. They compare it to the waiter asking if you want dessert at a restaurant: There’s a right way to go about...  Read More
Navigating Hard Conversations: Embracing a Three-Step Routine for Success with Grace Rizza
Navigating through challenging conversations can often feel like traversing a minefield, be it addressing patient concerns, managing staff dynamics, or confronting issues with higher-ups. In this blog post, we delve into a straightforward yet powerful three-step approach to turn even the most...  Read More
Guaranteeing Client Safety: Unveiling Identity Dental Marketing's Robust Security Strategies
In the contemporary digital landscape, preserving the security of sensitive data stands as a paramount concern, particularly within sectors like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing recognizes the imperative nature of safeguarding our clients'...  Read More
Be Wary of Facebook Messenger Scams: Tips for Recognizing and Reporting Phishing Messages
In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be...  Read More
Strengthening Your Brand: Embracing the Advantages of Supporting Local Sports Teams
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Techniques for Running a Successful Webinar
Leveraging Webinars for Digital Engagement Webinars: The Convenient Alternative Webinars, the digital offspring of traditional seminars, offer a convenient platform for real-time interaction between presenters and global audiences without the logistical headaches of physical events. Driving Lead...  Read More
Episode #743: Birdseye View: Practical Application for Growth
Kiera shares what happens when the Dental A-Team comes to your practice — the prep before a consultant shows up, the assessment once boots are on the ground, and the implementations that can bring about a maximum gain with the least amount of effort. Episode resources: Reach out to Kiera:     Read More
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
Episode #735: This Is What It Takes to Improve Your Practice
Are you doing what’s necessary to take your business where it needs to go? In this episode, Kiera asks some challenging questions meant to inspire listeners to take a good, hard look at their dedication to the workplace. If you want your team to be made up of hard workers who believe in the...  Read More
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