Today's Active Blog Posts

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How A Dental Real Estate Lease Can FAIL (part 1)
The one, all powerful document, called a dental real estate lease, could secure or obliterate your financial security. Surprisingly the financial dangers have nothing to do with the price per square foot. Read on, in this 3 part article to discover the 3 worst FAILS of a dental real estate...  Read More
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient. As I've mentioned in previous posts and In , the level of sophistication and specialization required to achieve sustainable growth in your dental practice is now at an all-time...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Medical Identity Theft: A Troubling Trend
The Ponemon Institute, a nationally recognized privacy research firm, recently released its Fourth Annual Patient Privacy and Data Security Study. For healthcare providers, it is probably not much of a new revelation that the study found more criminals are stealing patient records to commit...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Look Into The Deep Dark Secrets Of PPO's
The Secret: Dental Fee Schedule Negotiation Can Actually Work. If you’re considering opening a new office, you must consider this topic before opening or you’ll risk decades of missing hundreds of thousands of dollars of profits. If you’ll take PPOs in your new office,...  Read More
Surprising Facts On The Current Realities of Dental Real Estate
In a recent article, it became clear to me that there are 4 compelling reasons why 2014 could be the CHEAPEST year for you to move into your ideal dental real estate. Delaying may be very costly. Surprising Facts The Current Realities of Dental Real Estate 1. Fewer Open Spaces: U.S. office...  Read More
More on Morning Huddles
Often morning huddles are being done but the dentist is solely running the meetings and they are always just talking about what is being done today. And here lies the mistakes in doing it this way: The dentist must never soley run the morning huddle so to speak. Now I didn’t say not to have...  Read More
Building Your Local SEO to get New Patients
Instead of spending a ton to reach out to your patients, you could put yourself in a position that local patients are reaching out to you whenever they need dental services. Introduction of computer networks did nothing to change the most basic fact about the way dental professionals make a living...  Read More
Things Are Bad.  Things Are Really Bad.  Here Is The Update
You might remember last years two part series about the good, the bad an the ugly of hiring the wrong dental contractor. Well, that story has gotten worse...much worse. The project is now nearly 7 months delayed and the doctor will likely lose upwards to a quarter of a million dollars, while the...  Read More
Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
Are your employees driving away your patients?
For a dental business to succeed, a lot of things need to go the right way, but just a single customer service misstep is all it takes to permanently ruin a reputation. Everyone who spent any time in the dental industry knows very well that some patients can be really difficult at times and that...  Read More
3 Things You Need to do to Get Your Practice Publicity
No matter how good a dentist may be, it’s necessary to get the word out in the community. Here is a brief overview of techniques that can be used to make your dental practice more publically visible. In every business, public image can be easily translated into money and dental services are...  Read More
Looking to open a retirement plan (or want someone to review your existing plan)?  We can help.
As your revenues and profits increase, so do the taxes you pay on your earnings. If you are considering opening a retirement plan for your business to minimize taxes, you are on the right track.  There are three major reasons for opening a retirement plan:     Provide a valuable perk to your...  Read More
HHS Office of Civil Rights Seeking Public Comment on HIPAA Audit Program
On February 24, 2014, the Office of the Secretary, Department of Health and Human Services (HHS), announced plans to submit a new Information Collection Request (ICR) to the Office of Management and Budget (OMB) for public comment on the HIPAA Audit Program. This information collection consists of...  Read More
The Big Three for Me and Thee
The highest level of achievement for any dental practice is patient retention. If your patient retention machine is functioning properly then practice growth and market penetration are a certain commodity. It's not so much that acquisition is unimportant but a fully functioning retention machine...  Read More
Growth Hacking Your Dental Practice... The Evolution of Dental Marketing
One of the most searched terms on Google in 2013 was “what is growth hacking” and in 2014 that trend is continuing to gain strength. The best way to understand what growth hacking is… what growth hackers do and why you want to know is to first understand what is meant by the...  Read More
Internal Marketing: New Patient Referral Protocol
         REFERRAL PROTOCOL Important: The ADA Code of Ethics states, “A dentist is allowed to pay for any advertising permitted by the Code but, is generally not permitted to make payments to another person or entity for the referral of a patient for professional services". Some states allow you...  Read More
What Does Miley Cyrus Have To Do With Marketing Your Dental Office?
“Will marketing a new dental office bring me new patients?” It’s a valid question; without patients, you have no income. But if you follow the Miley Cyrus Rule, you can be assured to get excellent new patient flow when marketing a new dental office. Here are a couple of examples...  Read More
Building Your Advisory Team, Avoiding Conflicts of Interest, and Securing Indepedence
As a new grad, transition doctor, or established private practitioner you are most likely bombarded by a wide variety of vendors seeking to offer advice. These advisors can come from many fronts - dental school instructors, mentor dentists, supply and equipment vendors, practice lenders, dental...  Read More
HIPAA Security Factoid
According to the U.S. Department of Health and Human Services, 40% of reported healthcare data breaches involve a lost or stolen laptop or mobile device. Make sure all your portable devices, tablets, thumb drives, and external hard drives that contain patient records have proper encryption...  Read More
Dental Student Debt Is Good News.  Learn Why Here
In this article, we are going to dig into the possible benefits of Dental Student Debt and the hard truths behind whether or not you’ll see any profits from that debt. Our culture generally has a negative opinion of debt, and I’m about to tell you some things that might sound a little...  Read More
Taking a Bite of Presidential Dental History
President’s Day is the Rorschach test of federal holidays. Ask half a dozen people who the day is meant to honor and many people will say George Washington and Abraham Lincoln, whose birthdays were both in February. Others may say President's Day celebrates all presidents, while some may...  Read More
Wolf of Wallstreet - nearly a Dentist!
The new Leonardo Dicaprio movie name "Wolf of Wallstreet" is making waves! A little known fact is that Jordan Belfort (the Wolf) is a Dental School dropout. What do you think of that? (See the dental school comments at minute 2:29) By Jayme and his team have helped hundreds of...  Read More
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