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Watching Your Back Door for Marketing Success
Our dental practices have two very important doors. One of them is meant to remain open (our front door) while the other should always be closed (our back door). Our back doors were never intended to be open and yet many dental practices ignore this one very important "thruway" when marketing their...  Read More
The Newest Proven Dental Practice Demographics Tools; The 12 That Matter Most To New Dental Practices
2 of the following 12 Demographic Reporting Tools, if combined, can make or break new dental practices. Can you guess which ones? The importance of these 12 Demographic Criteria boil ALL the census data down to the key elements that are relevant to dentists and their new dental practices. 1) ...  Read More
Debt Repayment Basics
Whether you have student loans, practice loans or a mortgage, one of the most common questions asked is whether it makes sense to pay out your loans early. Opinions always vary. Some say you should repay your loans quickly. Others say invest your money in stocks instead. Does your loan interest...  Read More
That Most Dirty Word
Disclaimer: The word I am about to define is not for the faint of heart. Macho men have been known to turn into quivering bowls of Jello when even uttering this word. Definitions: 1) Income received for goods and services over some given period of time. 2) An act of completion of a commercial...  Read More
Tips for Choosing The Right Dental Office Building for You
“We shape our buildings; thereafter, they shape us” – Winston Churchill Maybe Churchill could have been speaking to the dental community of the 21st century.... Your patients will gauge you. Your dental office building will speak – what does it say? It says: Plan well with...  Read More
Ex-Dentists Who Found Fame and Fortune
Wonder how many dentists and hygienists owe their careers today to the North Pole’s most famous dentist and the founder of North Pole Dental World, LLC? Recently while watching “Rudolph the Red-Nosed Reindeer” with two of our grandchildren, we all laughed at , the elf who wanted...  Read More
Morning Huddles
A morning huddle is very different than a dental staff meeting. I'd leave the motivational stuff to staff meetings as there's plenty to go over in a correctly run morning huddle and usually not much time to do so. The morning huddle is mainly a coordination meeting that should cover at least the...  Read More
Dental Hiring Tips
Tip #1 Most employees at my favorite local restaurant have been there for years. The service is always heads and shoulders above other establishments in the area. Recently I complimented the manager and asked what her secret was. I got a very quick reply: "Drug testing” she said with a wink. ...  Read More
Dental Operatories...How Many Do You Really Need?
"How many operatories do I really need?" Our answer can be summed up with a simple equation. 3 and 2 = 5 5 Operatories is best: 3 for the Dentist and 2 for hygiene. How dare I be so bold?! People write very expensive books on this dental office design topic, yet I’m offering you a definitive...  Read More
Clash of the Dental Titans
I had just returned from consulting a new client where an epic conflict between the back and front had laid siege to the dental office. The doctor thought this "Clash of the Titans" would quickly blow over. Instead it blew up. And what was this battle over? Chart colors. Did you say, “Chart...  Read More
The Best Dental Chair Warranties....The Drum Roll Please
The Dental Chair. Arguably the Most Important Equipment in Your Office Which Company Has The Best Dental Chair Warranty? Pelton and Crane’s chair warranty comes in at 5 years. That’s huge. That means that your typical loan for dental equipment will be have parts and labor...  Read More
Practice Organization
Organization of a practice is, in essence, composed of ensuring you and your staff know how to efficiently and effectively process: a. New Patients b. Returning Patients c. Emergency Patients When I begin with a new client I evaluate where the weak links are in handling new, returning and...  Read More
Missed Appointment Procedures
The key to a high percentage of dental appointments kept are: a. Ensuring that when dental treatment is presented the patient really understands what will happen if they do not take action within a reasonable amount of time. They need to understand the condition will get worse, not because you say...  Read More
The Longevity of Teeth and Dental Implants
published in the Journal of the American Dental Association by Levin and Haperin-Sternfeld regarding the longevity of teeth and dental implants has raised some interesting, and long overdue questions. This review should have clinicians talking and hopefully talking among dental specialties. Levin...  Read More
Nightmare Stories – But Ones You Should Know on Dental Contractors; Part 2
The wrong team members on your Practice Project Team can make an enjoyable, career defining, fun project turn into stress, frustration, budget pain and even anger. In general, there are 2 major losses if you have the wrong dental contractor or wrong Practice Project Team member: Time and...  Read More
What can Apple can teach you about management of a dental practice?
Several years ago, when my Mac laptop still had a battery that could be taken out, I called Apple to order a new one as my old battery had stopped holding much of a charge. I was leaving town the next afternoon to consult a dentist andwas hoping to get a new battery sent to me overnight so I’d have...  Read More
End of year "Use it or lose it" insurance letters or postcards
Letter: Send out on once a month on stationary that aligns with the month's themes/holidays: Halloween (Fall), Thanksgiving and the Christmas holiday season. Dear (insert patient’s name), Gental Dental provides our patients with the best care possible, and an important part of this...  Read More
Nightmare Stories – But Ones You Should Know on Dental Contractors; Part 1
Learn how to lose BIG money VERY quickly; work with the wrong contractor! In this Part 1 article I’ll spell out 4 specific dollar amounts LOST that may have been avoidable in a recent new office project. Don't let this real life disaster happen to you. Sadly, this is money that should have...  Read More
A Patient-ized View of Your Dental Office
A good drill for any dentists to do is try to eyeball your dental office as if you are a new patient. Stroll around the parking lot, take a seat in the lobby and view the surroundings. Sit in each of the dental chairs and look up at the ceiling. What uncover can be some really be stunning stuff:...  Read More
Your Practice NAME: best naming tool of the year
Hopefully you have a fantastic practice name and web address. But for everyone else, this tool is one of the coolest I've seen for finding a fantastic name with an available URL. Unfortunately, finding a dental URL that's simple, memorable and accurate seems nearly impossible these days. If you...  Read More
Dental Signs Matter - 5 Rules To Live By
Yes, Dental Signs DO Matter. Here Are 5 Rules To Live By 1. Go Outside Look at your building and make sure traffic can see your sign clearly! I have seen so many practices that have good dental office signs that are positioned in a way that hurts more than it helps. A great idea I heard once...  Read More
Has Your Front Desk Been Taken Over by a Porn Site?
Recently I was using a dental client’s computer and noticed that it was running really slow. On a hunch, I installed anti-spyware software. Spyware, for those of you who don’t know, is computer software that is installed secretly on your computer to intercept or take partial control over your...  Read More
Holy Cow - Has 2013 been "Opposite Year" relative to 2012?!
Fellow Townies, First and foremost, we hope 2013 has treated your families and practices as scrumptiously well as possible! It's been an odd year. 2012 was killer busy - election year, patient flow metrics, Tx plan acceptance, blah, blah, blah. 2013 seems to be a photo negative - at least as it...  Read More
Buying a practice? A few tips...
If you're buying here are some standard tips: 1. Get an accurate count of active patients. Often this is greatly inflated. If the software has been correctly entered for all patients then the active patient count will be good. However less than 1 in 10 practices will have accurate information as...  Read More
What's theThe TRUE Price To Open A New Office?  Find Out Here...
Did you know range of total dental practice start-up costs during the last few years has run $250,000 - $500,000? (and I’ll break that number down for you below). For some, that sounds like good news since they’ve heard it can cost seven figures. For the rest of the dental community,...  Read More
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