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The Business Anarchist's Guide to The Business of Dentistry - How To Increase Your ROI From Existing Patients Using New Patient Mailings
By Today, I’ve got a really simple, easy tip that pays BIG dividends while showing a little love to your existing patients. I just finished listening to a recorded call that came in from a direct mail piece for my dental office, Wellness Springs Dental® of Salem, and decided I should...  Read More
Why Did I Spend All My Money on Alginate When I Could Have Seen the Stones?!
Danny: Thirteen million and you drive this piece of $#^+ cross country to pick me up? Rusty: Blew it all on the suit. “Ocean’s Eleven” (2001) I’m gonna say a few things, I’m gonna say some bad words, and you’re just gonna have to deal with it. TONY SOPRANO ...  Read More
7 Reasons There is Father Behind the Success of Every Dentist
Seven Reasons There is a Father Behind the Success of Every Dentist Have you ever wondered what motivates someone to become a dentist? After all, there are not a lot of people who look forward to visits to their dentist. In fact, it’s quite the opposite. You’ll often hear people say...  Read More
Saluting Military Dentistry on Veterans Day
Today on this 96th Veteran’s Day Agent Straight-Talk wants to call our readers to full attention and have you join us in giving a crisp, heartfelt salute to all those who have served and are serving today in our nation’s Armed Forces. Veterans, we appreciate your service, your...  Read More
New Patient Call In Form
NEW PATIENT CALL-IN FORM DATE CALLED APPT. DATE & TIME PATIENT NAME IF PATIENT IS A CHILD,...  Read More
Is Your Dental Practice Making One of These 10 Common Online Marketing Mistakes?
Online marketing practices are still relatively new, and although they adhere to the same basic principles as real-world marketing strategies, the new medium has dramatically increased both outreach and tracking potential for businesses - assuming that platforms are used effectively. As the owner...  Read More
The Key to Higher Net Collections
Comparison: Two Practices with the Same Flat Fee Automated Collections Service Background: Each office began service roughly at the same time with average balances within $3.60 of one another. Both specialize in general dentistry within the same demographic region. They are using the same...  Read More
Protecting Practice Assets: What Every Practice Owner Needs to Know
Protecting Practice Assets: What Every Practice Owner Needs to Know In today's digital society, protecting confidential and proprietary practice information is next to impossible. Employees on a daily basis have access to an employer's confidential information. Electronic information can be...  Read More
Howard vs. Howard and the Purging of Dentaltown.com with Dr. Howard Goldstein : Howard Speaks Podcast #23
Dr. Howard Farran and Dr. Howard Goldstein on everything ! Audio Podcast:                                        Howard Speaks Audio Podcast #23 with Dr. Howard Goldstein                            Video Podcast:                                        Howard Speaks Video Podcast #23 with...  Read More
New Patients Inc, Closing the Value Gap with Mark Dilatush : Howard Speaks Podcast #22
Howard Farran and Mark Dilatush go over practice management and marketing. Audio Podcast:                                                                                                    Howard Speaks Audio Podcast #22 with Mark Dilatush                                       Video...  Read More
Welcome to the 2014 Dental Plan Debates
The Halloween candy sugar rush is subsiding, the carved jack-o-lanterns and witches have melted away and images of plump turkeys, cranberry salad and Thanksgiving pageants beckon. But wait! Another great American tradition gestures before we carve the turkey and plan our Black Friday guerilla...  Read More
Consultant Tip: What to Say When a Patient Wants a Filling Instead of a Crown
It's not uncommon that a patient asks if you can do something less expensive than a crown or asks if you can put in a filling instead. Solution: Tell him you certainly can and that you can put a filling in practically anything. Let him know you are not worried about the filling, but that you are...  Read More
Job Descriptions and Hiring
You should provide each applicant with a job description summary of the position for which they are applying at the time they are given the application to fill out. You should also use similar descriptions in staff training office manuals for your dental practice. The summary should not go into...  Read More
8 Ways to Improve your Dental Practice Marketing Efforts
Dental professionals cannot do without marketing their services these days. The world of dentistry has never been this competitive ever since dental professionals have taken advantage of the internet as a platform for them to do marketing and advertise their respective services and dental firms. If...  Read More
State of the Union 4Q14
Fellow Townies, 2014 has been a remarkably unremarkable year in many ways. A solid but resoundingly average year. Known challenges still abound - declining insurance reimbursement rates and ever increasing overhead costs. What challenges are folks not aware of and/or intentionally ignoring? ...  Read More
General Policy Manual: What To Include
A  – regardless of the size of your office - is vital.The following are some basic guidelines when assembling your manual: 1. Make a distinction in your dental offices manual between policies that apply to everyone in the company (general office hours, payroll, vacation, etc.) and procedures that...  Read More
How Professional Web Design Will Give You an Advantage over Other Dental Practices
Let's be honest, sometimes it’s not easy being a dentist. No matter how skilled a professional you are, you’re going to have to compete with other local dentists for the same pool of potential customers. That means you’ll have to put a good chunk of your hard-won earnings toward...  Read More
LIVE dental office construction!
My team and I absolutely love helping build new offices. Its so exciting to see a doctors dream become a reality and literally come up out of the ground. Recently, we helped out in this project that will be a design show stopper! New methods in construction can give you a high end appearance...  Read More
BUT IT DOESN’T HURT
You’re sitting next to the patient, waiting for his response. You’ve done it right. Showed your patient all the x-rays with the bone loss. Described the hygienist’s findings of 5 to 6 mm pockets, bleeding, the pus. Providing a pamphlet of periodontal disease and the oral systemic...  Read More
Introducing a New Podcast Created Exclusively for Healthcare Professionals
I just thought I'd share our new podcast. For those of you that aren't familiar with podcasts, think of them like on demand radio. You can listen to the podcasts on your computer or on your iPhone or Android. Be sure to check out this recent article I wrote about . You can view all the...  Read More
Increase Patient Retention, Generate More High-Quality Referrals and New Patients with Gamification
So what is “Gamification” and how can it increase patient retention, generate more high-quality referrals and new dental patients and improve your case acceptance average? I’ll answer those questions and more in just a moment but first I want to review with you a well-known fact:...  Read More
5 Facts There is CEO in Every New Business Student
Deciding to become a business student is truly a great decision. The fact of the matter is that most of the greatest innovations and industries that we know have come from business people who have relied on the methods of others before them in order to become successful. Sure, there are plenty of...  Read More
Your Top 4 Key Performance Indicators, Dental Intel with Curtis Marshall : Howard Speaks Podcast #21
Dr. Howard Farran and Curtis Marshall of Dental Intel discuss top secrets that corporate dentistry is hiding from single practitioners. Audio Podcast:                                                                                                                                           ...  Read More
Bleeding Edge Endodontics with Dr. Scott Weed : Howard Speaks Podcast #20
Dr. Howard Farran and Dr. Scott Weed talk about excellence in endodontics. Audio Podcast:                                                                                                                                                                            Howard Speaks Audio Podcast...  Read More
Categories: Endodontics
Confidently Clean, How OSHA Training Improves Your Office with Leslie Canham : Howard Speaks Podcast #19
Dr. Howard Farran and Leslie Canham go over OSHA and infection control, protecting your practice, patients and team. Audio Podcast:                                                                                                                                                               ...  Read More
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