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Uniquely Painful - Analgesia, Sedation and the Science of Pain with Dr. Joseph Choukroun : Howard Speaks Podcast #24
Dr. Howard Farran and Dr. Joseph Choukroun talk about pain management, anesthetics and more. Audio Podcast:                                                                                                                                                                            Howard...  Read More
Categories: Anesthesia
Building Your Implant Practice - Lateral Grafting and Orthodontic TADs
Our practice has managed to grow from basically zero implants to more than many surgeons in our area. How have we done this? The answer is pretty simple – I have travelled an implant journey. What do I mean by this? Basically in the beginning I chose only ‘slam dunk’ cases. ...  Read More
Excuse My Venting - Dealing with Restorative-Surgeon Implant Error
Please excuse my rant and don’t misunderstand my intention. Also, I am not saying that this is ALL relationships, but this is reflective of quite a few relationships between general dentists and specialists. My intention here is not to throw any specific person, specialty profession, etc...  Read More
The True Value of PPC Marketing
I have worked in a number of dental offices since 1995. My "neck of the woods" here in Indiana is unique. Your particular demographic is also unique. I can guarantee that my northern Indiana market exhibits far different demands than your local market. Each and every demographic sample is...  Read More
The Buisnes Anarchist's Guide To The Business Of Dentistry - Peanut Butter and the Profit Pill
By Years ago, I learned how to get my Jack Russel, Ruby, to take her medication. I simply stuffed the nasty tasting pill into a spoonful of peanut butter and she devoured it. No hassle. No fuss. As a result, she’s lived a great life as my “best friend” and sole office...  Read More
Standardize Your Collections Process and Reduce Stress
Yes, practices should use a standardized approach rather than emotions. Having a clearly defined financial policy and standardized process (including scripts) will give staff something to stand behind when dealing with "uncomfortable" but necessary business practices. It also helps to periodically...  Read More
[magic]  Get FIVE NEW PATIENTS for each ONE you treat!  This is crazy…
Anytime you hear about 1 patient turning into 5 patients, we call it dental practice marketing magic. You’re about to learn the secret to 4 clever dental practice marketing techniques that turn 1 new patient into 5. I know this 5x strategy works because it happened with my wife, at our...  Read More
Gobble up These Thanksgiving Eats
For decades American families have gathered on the fourth Thursday of November to celebrate a successful harvest with a day of feasting. Never mind that the “harvest” most of us reap these days is from a local supermarket, and the turkey and dressing, cranberries and pumpkin pie are...  Read More
Cyber Security for Dental Practices
The provision of healthcare is changing at a rapid pace as healthcare providers endeavor to maintain maximum efficiency while navigating the technology rich climate. As a result of the reliance on electronic data, dental offices have become vulnerable to cyber security threats. The growing volume...  Read More
Your Receptionist and Office Communications
Your telephone should ideally never ring more than three times before being answered. If your is on another line or otherwise engaged then one of the other staff should help out. Ideally you have telephones throughout the office, so if the receptionist is somewhere other than at the front desk when...  Read More
The Business Anarchist's Guide to The Business of Dentistry - How To Increase Your ROI From Existing Patients Using New Patient Mailings
By Today, I’ve got a really simple, easy tip that pays BIG dividends while showing a little love to your existing patients. I just finished listening to a recorded call that came in from a direct mail piece for my dental office, Wellness Springs Dental® of Salem, and decided I should...  Read More
Why Did I Spend All My Money on Alginate When I Could Have Seen the Stones?!
Danny: Thirteen million and you drive this piece of $#^+ cross country to pick me up? Rusty: Blew it all on the suit. “Ocean’s Eleven” (2001) I’m gonna say a few things, I’m gonna say some bad words, and you’re just gonna have to deal with it. TONY SOPRANO ...  Read More
7 Reasons There is Father Behind the Success of Every Dentist
Seven Reasons There is a Father Behind the Success of Every Dentist Have you ever wondered what motivates someone to become a dentist? After all, there are not a lot of people who look forward to visits to their dentist. In fact, it’s quite the opposite. You’ll often hear people say...  Read More
Saluting Military Dentistry on Veterans Day
Today on this 96th Veteran’s Day Agent Straight-Talk wants to call our readers to full attention and have you join us in giving a crisp, heartfelt salute to all those who have served and are serving today in our nation’s Armed Forces. Veterans, we appreciate your service, your...  Read More
New Patient Call In Form
NEW PATIENT CALL-IN FORM DATE CALLED APPT. DATE & TIME PATIENT NAME IF PATIENT IS A CHILD,...  Read More
Is Your Dental Practice Making One of These 10 Common Online Marketing Mistakes?
Online marketing practices are still relatively new, and although they adhere to the same basic principles as real-world marketing strategies, the new medium has dramatically increased both outreach and tracking potential for businesses - assuming that platforms are used effectively. As the owner...  Read More
The Key to Higher Net Collections
Comparison: Two Practices with the Same Flat Fee Automated Collections Service Background: Each office began service roughly at the same time with average balances within $3.60 of one another. Both specialize in general dentistry within the same demographic region. They are using the same...  Read More
Protecting Practice Assets: What Every Practice Owner Needs to Know
Protecting Practice Assets: What Every Practice Owner Needs to Know In today's digital society, protecting confidential and proprietary practice information is next to impossible. Employees on a daily basis have access to an employer's confidential information. Electronic information can be...  Read More
Howard vs. Howard and the Purging of Dentaltown.com with Dr. Howard Goldstein : Howard Speaks Podcast #23
Dr. Howard Farran and Dr. Howard Goldstein on everything ! Audio Podcast:                                        Howard Speaks Audio Podcast #23 with Dr. Howard Goldstein                            Video Podcast:                                        Howard Speaks Video Podcast #23 with...  Read More
New Patients Inc, Closing the Value Gap with Mark Dilatush : Howard Speaks Podcast #22
Howard Farran and Mark Dilatush go over practice management and marketing. Audio Podcast:                                                                                                    Howard Speaks Audio Podcast #22 with Mark Dilatush                                       Video...  Read More
Welcome to the 2014 Dental Plan Debates
The Halloween candy sugar rush is subsiding, the carved jack-o-lanterns and witches have melted away and images of plump turkeys, cranberry salad and Thanksgiving pageants beckon. But wait! Another great American tradition gestures before we carve the turkey and plan our Black Friday guerilla...  Read More
Consultant Tip: What to Say When a Patient Wants a Filling Instead of a Crown
It's not uncommon that a patient asks if you can do something less expensive than a crown or asks if you can put in a filling instead. Solution: Tell him you certainly can and that you can put a filling in practically anything. Let him know you are not worried about the filling, but that you are...  Read More
Job Descriptions and Hiring
You should provide each applicant with a job description summary of the position for which they are applying at the time they are given the application to fill out. You should also use similar descriptions in staff training office manuals for your dental practice. The summary should not go into...  Read More
8 Ways to Improve your Dental Practice Marketing Efforts
Dental professionals cannot do without marketing their services these days. The world of dentistry has never been this competitive ever since dental professionals have taken advantage of the internet as a platform for them to do marketing and advertise their respective services and dental firms. If...  Read More
State of the Union 4Q14
Fellow Townies, 2014 has been a remarkably unremarkable year in many ways. A solid but resoundingly average year. Known challenges still abound - declining insurance reimbursement rates and ever increasing overhead costs. What challenges are folks not aware of and/or intentionally ignoring? ...  Read More
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