Doctor Demographics
Doctor Demographics
I write about where to put a practice, the market conditions that are influencing the places where dentistry works best, and the trends that are helping or inhibiting practice.
Scott McDonald

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Market Differentiation v. Market Segmentation for Dentists
I am providing both the video versions of this podcast. Our weekly podcast is free to Dental Townies and we want to do all we can to make you successful. The audio version is different but really helpful as well.  Differentiation v. Segmentation Audio Differentiation v. Segmentation   Read More
Age of Patient-Base and How It Influences Your Practice
Everyone considers the fate of your practice will rest upon competition ratios.  They may believe that Median Household Income is all important.  Nope.  The single biggest factor regarding demographic character is Age. Name Your Practice   Read More
Naming Your Practice
Here are the 8 basic (and fundamental) rules to naming your practice correctly (and wisely) Name Your Practice   Read More
Great American Migration for Dentists
There is a huge migration going on in the U.S. that dentists, students, and associates should know about. Dental Commute   Read More
Dental Commutes
How far is "too far" for you to consider a practice from your home or from your current office? Dental Commute   Read More
The Empty Office Next Door
Finding an acceptable office to purchase in all parts of the United States is just not possible.  So, many Clients have asked me about how one can evaluate a practice that has been stressed or empty due to the absence or failure of the dentist.  In short, how do you evaluated a practice (and area)...  Read More
Affordable Housing and Practice Site Potential - Correlation
When attempting to find the best place(s) to practice, there are several demographic features to consider.  One of the most important that we are noting is the middle-class housing affordability index.  Rather than simply consider how much homes are selling for or the median household income in an...  Read More
What Trumps Demographics
Now, let's get real.  I provide demographic data for dental practices as do several other vendors.  But it might be time to share a little naked truth: demographics can be VERY helpful to mitigate risk but it will not predict success.  You are going to need more than just a good competition ratio....  Read More
Is There Reason for Optimism in Dentistry? A Demographer's Perspective
I have read a great deal about how DOOMED the profession of dentistry is.  I have also been working in the profession for more than 35 years and I can say that what you have heard may need a little mitigation.  So, here are some thoughts from an outsider. Is There Reason for Optimism   Read More
Race, Culture, and Dentistry
What practices are often seeking is a "natural constituency" in order to growth the office quickly and without a great deal of drama.  To do this, it might be wise to consider the different races, ethnicities, language groups, and similar populations.  This a great first-step to figuring out how to...  Read More
Locations for Practice: The Surging South
The Surging South is about how the job market is revealing where locations to place a practice or to purchase and office can be found.  Forbes has just released its markets that show the most new jobs and we tie it together by seeing how this will influences places to practice.  The Surging South   Read More
Treasure and Trash Sites in the Midwest
A great deal has been said about opening or purchasing a practice in the Midwest.  But the "where" of where to go has been revealed in some excellent regional demographic information.  This podcast episode deals with that issue.  Treasure & Trash in the Midwest   Read More
Using Practice Brokers: A Demographic Perspective
What do you do when the demographic character of a location is marginal?  This is a perspective on using a practice broker from the point of view of a demographer.  Brokers, TAKE HEART! Practice Brokers   Read More
Time Table for Research and Order of Operations for Practice
How far in advance should you research the viability of a site? What do you really need to know? Timetable for Research   Read More
Places with Promise for Practice, 2018
Ever wonder where you should  be looking in the US for sites that show most promise?  Well, this is the podcast session you should hear TODAY.  Places with Promise, 2018   Read More
Three Demographic Factors that Spell Success or Tragedy
There are three important factors that will spell success for a practice site.  And, no, one of them is NOT competition (which may surprise you).  Rather, they are more important and relevant to the profitability of your practice operations.  Three Vital Demographic Factors   Read More
The Geriatric Dental Practice
It may seem that all the "good spots" are taken.  What we may need to consider is how to serve an underserved population better in order to make our practices grow.  This session deals with the idea of age related demographics may be fertile ground for existing and new practices.  The Geriatric...  Read More
Profitability and Working with the Poor
Some dentists complain that all the "good locations" have already been taken.  That is because so few consider locations that do not fit a narrow calculation of what makes a reasonable place to  build a practice.  This episode deals with those locations that will work well for serving a broader...  Read More
Fertile Ground for Start-ups
Fertile Ground for Start-up This is not so much about the process of doing a start-up.  There are already some outstanding podcasts on that topic.  Rather, it is about finding what you need to know about whether a site is viable or not.  Read More
Amazon and the Shell Game of Locations. Video
I am trying an experiment to see how video does versus audio for these blogs.  Because there are lists in this one, I thought video might work best.  Let me know what you think.  Read More
Big Employers and Choosing a Location for Practice
Amazon has set the demographic world a buzz.  They are choosing a second site that will house 50,000+ high tech workers.  And the game is to try to determine where they are likely to go.  Well, this podcast is about how large employers like Amazon are choosing sites.  And it may make a difference...  Read More
Who needs a Partner (Good Reasons and Bad Reasons)
Why Choose a Partner Why in the World would you want a partner (good reasons and bad reasons).  Read More
Panning for Gold: New Ways to Look at Competition
This is actually a bit of an extension on a Dental Economics Article I will have coming out in February regarding ways to see if there is "room-for-one-more" in a crowded dental marketplace.  It involves understanding correlations and cause-and-effect of the ratios so many have considered.  Read More
Resolutions for Demographics and Wealth in 2018
Your outcomes for a successful practice (particularly when it comes to where to put a practice) will have their seeds NOW.  This little session is a reminder of what you need to think about in the next two weeks to achieve serious wealth in 2018. Resolutions for Wealth in 2018 (Demographics)   Read More
Multiple Office Sites: Dentist or Dental CEO
There are some big decisions you have to consider when it comes to opening a multi-office dental practice.  One of the big ones deals with whether you really want to be a dentist or a dental CEO.  There are not really the same thing and you may have to leave your comfort zone to do it.  Can it be...  Read More
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