Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#34: The Boogieman of Dentistry | Dental Marketing Mastery with Howie Horrocks and Mark Dilatush
Allow patients to schedule their own appointments online? MADNESS! Or is it? In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject. Listen Podcast highlights: The two crowds in this...  Read More
#33: Four FREE Gifts for Your Practice! | Dental Marketing Mastery Podcast with Howie Horrocks and Mark Dilatush
What's this? It's the holiday season, and we are giving away four free gifts for your practice. Listen Here are the gifts: 1. [Book] Unlimited New Patients, Volume 3 211 pages, contains everything we've learned about marketing dentistry over the last 27 years. Can be found here: ...  Read More
[Podcast] #32: Creating a Marketing Plan
Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it. Listen Podcast Highlights: Assessing your marketable assets Assessing your website, text &...  Read More
[Podcast] #31: The Niche Trap
What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain. Download Listen Podcast Highlights: Cosmetic Dentistry's past niche trap A budgeting error that can lead to the niche trap Spreading your message across your marketable...  Read More
#30: Google Changes for Reviews, Website and Practice Management Integration
In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration. Listen   Read More
#29: NPI Crusader: Online Review and Reputation Management
Listen Online reviews — how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate...  Read More
#28: NPI Concierge: Online Appointment Scheduling Made Easy
In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider’s website. Listen Podcast Highlights: Existing...  Read More
#27: It's Not All About You! (When It Comes to Marketing)
In this episode of Dental Marketing Mastery, we tell dentists that it’s not all about you… when it comes to your marketing. So, what should you promote? Listen Podcast Highlights: Are you promoting the right services? Do you HAVE the right services? The pitfalls of using...  Read More
Dental Marketing Mastery #26: Managing Your Online Reputation
Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain. Listen Podcast Highlights: The importance of online reviews Control triggers for...  Read More
[Podcast] DMM #25: Pay Per Click Fundamentals
Listen Mark and Howie explain PPC, how to get the most out of your money, and more. Podcast highlights: PPC definition and examples Which search terms should you bid on? How bidding works Switching up phrases instead of abandoning PPC How to go from $20 per click to 45c per...  Read More
[Podcast] #24: Adding a New Service? How to EFFECTIVELY Get the Word Out
Dental Marketing Mastery #24: Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain. Listen Podcast Highlights: Where to start Costs and statistical analysis of success The first mediums you should explore The first...  Read More
[PODCAST] DMM #22: Phone Coverage. Increase Your ROI by 20% Without Spending a Penny
Download Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it. Podcast highlights: The best times to have your phones covered How to get the most out of voicemail How to screen between new patients and...  Read More
DMM #23: Considering EDDM (Every Door Direct Mail™)? What You Need to Know FIRST!
In this episode of Dental Marketing Mastery, Mark and Howie break down the differences between EDDM and Bulk Mail, when you should use EDDM, which demographic is better, and more. Listen Podcast Highlights: What is EDDM? When should you use it? The right budget for EDDM Why EDDM...  Read More
[PODCAST] DMM #21: Ditching Your PPOs? Do it Right, and Avoid Disaster
Listen In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract. Podcast Highlights: What IS insurance participation, really? What do you get out of it? Comparing insurance participation rates to an effective marketing budget How long...  Read More
Call Tracking ROI: Wrestling an Oiled Pig with Chopsticks (Dental Marketing Mastery #20)
Listen In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers? Podcast highlights: Do patients lie to you? "We don't need call tracking" Gaining actual insight into patient sources What is the EXACT...  Read More
Dental Marketing Mastery #19: Value Gap. Dentistry is NOT a Refrigerator!
Listen Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to? Podcast Highlights: What is your target demographic interested in? How is your target...  Read More
Dental Marketing Mastery #18: Design. What will make you, and what will break you!
Listen In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design. Podcast highlights: Proper margins, fonts, graphics, picture density, size What will customers say? Does it matter? What are the professional...  Read More
Dental Marketing Mastery #17: Website Do's and Don'ts
What makes a good website? What should you do when it comes to things such as hosting? What shouldn't you do? In this episode of Dental Marketing Mastery, we explain. Listen Podcast Highlights Ownership of your site's domain The page most moms will visit The importance of your...  Read More
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague of dentistry: pre-appointing everyone in hygiene! The...  Read More
Dental Marketing Mastery #16: Pre-appointing Hygiene. You want the truth? You can't handle the truth!
In this episode of Dental Marketing Mastery, we go over the best practices for Pre-appointing Hygiene, what costly mistakes are made, how to categorize your best customers, and more. Listen Podcast Highlights: The black plague off dentistry: pre-appointing everyone in hygiene! The...  Read More
Dental Marketing Mastery #15: Common Mistakes Part 3, Custom vs. Cookie Cutter
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising. Listen Podcast Highlights: Understanding how your promotions look...  Read More
Dental Marketing Mastery #14: Common Mistakes Part 2
In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of mistakes that Dentists often make when marketing their practice. Direct Download Listen: Podcast Highlights: Why using what you "like" can be an expensive pitfall. Taking input from...  Read More
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