Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

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#85: Emergency Patients, Call Tracking, Google PPC
Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC. #85: Emergency Patients, Call Tracking, Google PPC Podcast Highlights:     Emergency patients     Online...  Read More
#84: Updates! Online Scheduling, Dental Web Content
In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content. Listen #84: Updates! Online Scheduling, Dental Web Conten Podcast Highlights: "My patients won't..." they will! The surprising hours patients will make...  Read More
#83: EDDM Update: The Pros and Cons
In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more! Listen: #83: EDDM Update: The Pros and Cons Podcast Highlights EDDM benefits and...  Read More
#82: You Only Retire Once!
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more. Listen #82: You Only Retire Once! Podcast Highlights Retirement transition ...  Read More
#81 Committing to PPC: Truths You Need To Know
Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC. Listen #81 Committing to PPC: Truths You Need To Know Podcast Highlights: Defining acronyms ...  Read More
#80: I'm Planning to Buy a Practice. But Before I Do...
Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain. Listen: Podcast Highlights:     What does the local market look like?     What is your doctor:patient ratio?     Is there a reason the practice is...  Read More
#79 Preparing for Next Year Part 6: Design
Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!" Listen #79 Preparing for Next Year Part 6: Design Podcast Highlights -Do you promote one thing, or multiple things at a time?...  Read More
#78: Transitioning Your First Associate With Dr. Staci Blaha
Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out! Listen #78: Transitioning Your First Associate With Dr. S Podcast Highlights A...  Read More
#77: Chasing the Dream: Interview with Dr. Kent Smith
How do create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen! Listen #77: Chasing the Dream: Interview with Dr. Kent Sm Podcast Highlights The landscape of dentistry ...  Read More
#76: Preparing for Next Year Part 5: Timing, Result Tracking, Call Monitoring
Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly? Listen #76: Preparing for Next Year Part 5: Timing, Result Tracking Episode Highlights: ...  Read More
#75: Preparing for Next Year Part 4: Risk Management Review, Deployment Planning
We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies. Listen #75: Preparing for Next Year Part 4: Risk Management Podcast Highlights: Budget misallocations ...  Read More
#74: Preparing for Next Year Part 3: Budget Allocation and Risk Management
What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks. Listen #74: Preparing for Next Year Part 3: Budget A... Podcast Highlights Ideas vs. statistics Budget allocation basics The...  Read More
#73: Preparing for Next Year Part 2: Assets and Liabilities
In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell? Listen #73: Preparing for Next Year Part 2: Assets and Li Podcast Highlights: Assets you don't want to overlook Committing to...  Read More
#72: Preparing for Next Year Part 1: Budgeting
How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan. Listen #72: Preparing for Next Year Part 1: Budgeting Podcast highlights: What to do from October to December ...  Read More
#71: Top Five Things to Remember for 2018
The best time to plan your future marketing is NOW! So what should every practice know? Listen #71: Top Five Things to Remember for 2018 Podcast highlights: How often should you update your website? Use it or lose it campaigns The dangers of putting all...  Read More
#70: Review and Reputation Management Software: What You Need to Know
Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software? Listen   Podcast Highlights:     The muddy waters of being the online review champ in your area     Reviews from the consumer point of view...  Read More
#69: Keeping It Real With Sandy Pardue
Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of  about training your front desk, avoiding missed opportunities, customer retention, and more! Listen Podcast Highlights:     How dentists who invest in marketing can get more from the...  Read More
#68: Redesigning Your Website | Interview with Michael Barr, DDS
How do you redesign and rebuild your website? We interview Michael Barr about the subject. Listen Podcast Highlights:     What can you add to your website?     The Dental Warrior Blog:      What to look for     What to ask about     Creating unique and relevant content     How long an upgrade...  Read More
#66: Escaping Insurance Part 2
"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain! Listen Podcast Highlights:     What is the average age of a practice that starts the transition?     How many new patients per month is "safe" before you start?  ...  Read More
#65: Find The Needles In Your Haystack
Cross-Referencing Your New Patients Listen What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing...  Read More
#64: Dealing with Corporate Dentistry, Finishing the Year Strong
Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice. Podcast Highlights: Corporate Dentistry takeover? What are they ACTUALLY taking from you? (Hint: don't worry) The top half vs. the bottom half of the market ...  Read More
#63: The Components of a Marketing Plan
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Listen Podcast Highlights: Knowing your fundamentals Location analysis Supply and demand in your...  Read More
#62: Dentistry is Rebounding - Take Advantage NOW!
What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your...  Read More
#61: ADA Show Special
Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take...  Read More
#60: Choosing a Location for Your Practice
In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding. Listen Podcast Highlights: The ideal practice How to get demographic data How to find...  Read More
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