How To Develop and Use Internal Marketing

Dr. Farran's 30-Day Dental MBA
This course is part of Dr. Farran's 30-Day Dental MBA
Series View Cost: Free
Course Count: 30
Series Credit Cost: $99
Total Credits: 45
Howard Farran, DDS, MBA, MAGD, How To Develop and Use Internal Marketing
Speaker: Howard Farran, DDS, MBA, MAGD
CE Credits: 1.5
Format: MP4 Video
This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will focus on the critical aspects of patient retention. Learn what is the easiest, most effective and most commonly overlooked for...more
  • Running Time: 1 hour
  • Released: 7/2/2012
  • Expiration Date: 6/30/2025
  • Review Date: 6/30/2022
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

There is no fee to view this course. There is a fee of $18 to take the exam and claim CE credits for this course.



Synopsis:
This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will focus on the critical aspects of patient retention. Learn what is the easiest, most effective and most commonly overlooked form of internal marketing.

Educational Objectives:
Upon completion of this course, you should be able to:
  • Learn what the real definition of marketing is
  • Understand why free advertising is powerful
  • Identify how much time the average dentist spends on marketing
  • Determine what motivates patients to refer patients
Description of Speaker:
Howard Farran DDS MBA MAGD is a noted international speaker on practice management. He graduated from UMKC dental school in 1987, earned MAGD in 1998 and MBA in 1999. Founder and publisher of Dentaltown, Orthotown Magazines and www.towniecentral.com. He has written/produced multiple dental articles and video series for practice management.

Disclosure:
Dr. Farran declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program, nor does he have a financial interest in any commercial product(s) or service(s) he will discuss in the presentation.

CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at https://ccepr.ada.org. For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at nareg@farranmedia.com.
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2023 to 12/31/2026. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at nareg@farranmedia.com
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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