Dental Marketing Summit Series: Part 5 Promotion Mediums - Strategies, Deployment, Progression

Dental Marketing Summit Series
This course is part of Dental Marketing Summit Series
Course Count: 7 Series View Cost: $160
Total Credits: 7 Series Credit Cost: Included
You must purchase the entire series in order to view these courses.
Howie Horrocks and Mark Dilatush, Dental Marketing Summit Series: Part 5 Promotion Mediums - Strategies, Deployment, Progression
Speaker: Howie Horrocks and Mark Dilatush
Category: Marketing
Format: MP4 Video Released: 11/1/2011
Running Time: 1 hour Expiration Date: 6/30/2019
  5.0 (2 Reviews)
Review Date: 6/30/2016
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CE Details

Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view the entire series is $160. This cost includes all fees to take all exams and claim your CE credits.

Participants will continue to learn about all promotion mediums. Analysis, strategy, design, deployment volume, and proper deployment progression for all mediums will be revealed/discussed.

In Segment 5, participants will eliminate the majority of the risk involved with selecting the appropriate media in which to promote their practice. Each medium has its own inherent risk. Participants are taught which mediums are most predictable to least predictable. Participants will also learn which mediums require the deployment of other mediums to become less of a risk.

Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:

  • Participants, armed with their marketing plans and a thorough understanding of the dental consumer and design concepts, are now presented with which promotion mediums to invest in first, second, & third
  • Participants will learn how to analyze mediums properly to predict potential success or failure before investing their hard earned marketing budget.
  • Participants will be provided with a very clear medium priority list that they can use through the remaining years of practice
  • Participants will also learn the variables to consider that may slightly alter their deployment strategy during their career

Howie Horrocks declares being the Founder/CEO of New Patients, Inc. Mark Dilatush declares being the Vice President of New Patients, Inc.

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CE Reviews


5.0  (2 Total Reviews)
2 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand 5.0
Course material was informative, organized, and up to date 5.0
Course objectives were consistent with course as advertised 5.0
Great video! Speakers know their marketing.
mdavidtillman mdavidtillman
3/25/2012 7:59:29 PM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 5
Course objectives were consistent with course as advertised 5
Excellent video! A comprehensive analysis of most meduims of advertising dentistry including recommendations. They don't say they have all the answers but they do base recommendations on research and historical success. They don't hold anything back either. I'm sure they have "trade secrets" but I still felt I knew enough at the end to successfully begin an ad campaign and not make too many stupid mistakes.
Great Information!
1/11/2012 5:02:03 PM
Instructor spoke clearly and was easy to understand 5
Course material was informative, organized, and up to date 5
Course objectives were consistent with course as advertised 5
Great information that keeps building on the previous segments. I feel much more confident making decisions about marketing strategies, design and where to spend my marketing dollars.
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD CreditApproved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID# 304396
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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