Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why

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Dental Marketing Summit Series
This course is part of Dental Marketing Summit Series
Series View Cost: $160
Course Count: 7
Series Credit Cost: Included
Total Credits: 7
 You must purchase the entire series in order to view these courses.
Howie Horrocks and Mark Dilatush, Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Speaker: Howie Horrocks and Mark Dilatush
Category: Marketing
CE Credits: 1.5
Format: MP4 Video
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable e...more
  • 5.0 (5 Reviews)
  • Running Time: 1 hour
  • Released: 11/1/2011
  • Expiration Date: 6/30/2019
  • Review Date: 6/30/2016
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CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view the entire series is $160. This cost includes all fees to take all exams and claim your CE credits.

Synopsis:
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable external promotion media with detailed descriptions of exactly how to approach each media type.

Similar to the results of discovering mis-perceptions in Segment 1, participants will again discover they have mis-perceptions in Segment 4 when it comes to design. Participants will discover what works, what doesn’t work (statistically), and why.


Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.

Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:

  • Challenge each participant to discover their personal preference in design. Uncover what each participant likes & dislikes when it comes to design
  • Compare and contrast two designs.
  • Provide the statistical result of both designs
  • Provide the many reasons why dental consumers respond better to certain design concepts while almost completely ignoring other design concepts.

Disclosure:
Howie Horrocks declares being the Founder/CEO of New Patients, Inc. Mark Dilatush declares being the Vice President of New Patients, Inc.

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CE Reviews

Overall

5.0  (5 Total Reviews)
 5 people would recommend this course to a friend.
Instructor spoke clearly and was easy to understand
5.0
Course material was informative, organized, and up to date
5.0
Course objectives were consistent with course as advertised
5.0
Extremely Valuable
BGrutter
User: BGrutter
Date: 10/25/2012
Instructor spoke clearly and was easy to understand
5
Course material was informative, organized, and up to date
5
Course objectives were consistent with course as advertised
5
I feel like we paid a small amount of money to gain tremendous insight and knowledge about how to spend our marketing dollars. I know we have saved and are going to save money just by watching this series.
thank you. very helpfull
natulja
User: natulja
Date: 8/10/2012
Instructor spoke clearly and was easy to understand
5
Course material was informative, organized, and up to date
5
Course objectives were consistent with course as advertised
5
I am getting more and more valuable information. trying to correct some mistakes
A very good explanation of many promotion pieces
mdavidtillman
User: mdavidtillman
Date: 3/25/2012
Instructor spoke clearly and was easy to understand
5
Course material was informative, organized, and up to date
5
Course objectives were consistent with course as advertised
5
Thanks. A great presentation! But I keep asking the question, What will my colleagues think? Still not convinced about direct mail but that's ok. Everything else looks very powerful.
The best one yet.
t_hodge
User: t_hodge
Date: 1/21/2012
Instructor spoke clearly and was easy to understand
5
Course material was informative, organized, and up to date
5
Course objectives were consistent with course as advertised
5
So many pearls of marketing wisdom given in this one. Highly recommend!
Very good segment
AB
User: AB
Date: 1/4/2012
Instructor spoke clearly and was easy to understand
5
Course material was informative, organized, and up to date
5
Course objectives were consistent with course as advertised
5
Good overview of direct mail
CE Policies
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD CreditApproved PACE Program Provider
FAGD / MAGD Credit
Approval does not imply acceptance by a state or
provincial board of dentistry or AGD endorsement.
1/1/2016 to 12/31/2018
Provider ID# 304396
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

Computer Requirements:
Click here to see a list of computer requirements before taking the course.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at hogo@dentaltown.com
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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